Culture|Garage

I appreciate the art direction in this spot,  but what in the world is going on here?  It ends with “Always with you.”  Guess that’s assuming that GM doesn’t go bankrupt/out of business.  The commercial is for Chevy in Argentina.  Maybe they get the context there.

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Just a few days ago we reported on a story that was reported elsewhere.  Well, it’s kind of like that telephone game that you used to play as a youngster.  You know the one that starts out by you whispering something like, “I am having a peanut butter sandwich for lunch” and as it passes around to the each person it somehow morphs into, “Steve crapped his pants on the playground.”

Yeah, it’s just like that.  Apparently, Pontiac will NOT be canceling the G8 and the Solstice.  Yet.  But let’s be realistic, Pontiac, Hummer and Saab are dead brands walking.

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Not sure if you heard, there is an election coming up for president of the United States.  It’s supposed to be a big deal or like the most important election ever, or something like that.  Anyways, in North Carolina, which is apparently a battle ground state, a local agency BooneOakley, has created stickers for defacing road signs.  Keep in mind, they are just providing the tools.  Not actually defacing the property.  Kind of like how gun makers just provide guns.  Not actually shooting people.  Anyways, the decal/sticker thingy is Obama’s trademark sunrise logo.  And it goes over the green portion of stop light signs (get it, Go Obama?). Kind of a cool viral campaign.  Spotted on adrants

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Edmund’s Inside Line, broke a story a couple days ago about the G8 line.  Turns out GM/Pontiac will not only be killing the Solstice after its production run, but they will also be axing the G8 after its initial production run.  Meaning in five years…no more Solstice or G8.  But hey, at least you can still pick up a Vibe!

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Camping World, yeah I have never heard of them either, has replaced Craftsman as the sponsor of the NASCAR Truck Series.  Craftsman has been the sole sponsor of stickered trucks driving around ovals for the past 13 years.  Camping World has a seven year exclusivity deal with the series.  Interesting stuff.  Right?  Not really, I know.

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Pretty funny visual on this one.  With raising gas prices (oh wait…), with people more concerned about the effects they have on their surroundings, it’s becoming cool to own a small economy car.  The Fit has done a pretty good job carving into this niche and owning the fun/responsible category (all thought it could be argued that Mini started this trend).   Anyways, cool visual.  The ad was done by RPA in California for Honda.

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First, sorry it’s been awhile since an update.  Work has had me traveling extensively for the past two weeks.  So if you are interested in writing for c|g shoot me a note and let’s talk.  Secondly, it’s culture|garage.  Not auto stuff only|garage.  So everyonce in awhile we surprise you and talk about something culturally related.  Today, I opted for the latest Mac ad.

Hilarious.  While I think the new PC/Window’s ads are a step in the right direction, and I kind of feel obligated to as the lady who hired me for my current job now works on those ads…I still think the Mac stuff is better.  Clearly throwing advertising at the problems with Vista isn’t going to do anything.  The old adage is, nothing kills a bad product like good advertising.  Bet it holds true.

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The humble Dodge Demon was based on the even humbler Dart/Valiant, a car not known for much of anything except the relatively cheap cost incurred to purchase and operate, and their nature as largely disposable vehicles. When viewed next to its Mopar stablemates like the Challenger or Road Runner, the Demon looks small, bland, and dare I say…wimpy. However, G-Force Design Concepts, the same guys who put together the FUEL Camaro, saw something completely different in the little Scat Pack runt- they saw the beast within. Read the rest of this entry »

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