retail automotive advertising, done right : culture|garage

retail automotive advertising, done right

December 9, 2007

Posted by Chris

Tags: advertising

Nothing is worse then being an account guy and having the phone ring, only to hear, “ummm, so yeah, we need to do a retail sales push.” More often then not you end up with clowns and balloons in front of a dealership and a man with pleated pants and loafers yelling, “Saturday, Saturday, Saturday, no money down, no interest and free popcorn!” Kia and davidandgoliath really took a chance with the Kia event, hats off to them, well done. View the ad here.

Full spot credits after the jump

Client: Kia
Agency: davidandgoliath
Creative Director: Colin Jeffery,
Ben Purcell
Art Director: David Cuccinello,
Zach Menna
Copywriter: Brett Landry
Agency Producer: Nancy Skendarian
Director: James Rouse
Production Company: Outsider
Director of Photography: Max Goldman
Executive Producer: Jonathan Ker,
Don Block
Producer: Adam Cramer
Editorial Company: Spinach Editorial
Editor: Adam Bright
Telecine: Company 3
Music Company: The Lodge
Producer (Music): Jessica Etner
Sound Design: Clatter & Din
Sound Designer: Vince Werner

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2 Responses to “retail automotive advertising, done right”

Azrael Says:
December 9th, 2007 at 11:08 pm

I love the 80s throw backs like this. I know plenty of people that hate it, though.

If they hate it or not, at least they’re talking about it. That’s the sign of a successful campaign.
Bondo Says:
December 12th, 2007 at 10:35 pm

I’ve seen this ad a few times on tv now - though I never really paid attention. Now seeing it again it really is a hilarious throw back.

It almost makes up for their “No Duh” sales events. Almost.