BMW 1 series, already has to pull its own heft, now Santa, too? : culture|garage

BMW 1 series, already has to pull its own heft, now Santa, too?

December 12, 2007

Posted by Chris

Tags: advertising

Well it’s the ~~Christmas~~ holiday season and the cheesy car ads are going to start to come out. While extensions off of outdoor advertising can seem pretty cool…if your main creative idea is, “hey, dude, we should, like, put a big bow or wrapping paper on a car,” “no way, let’s put Santa, and make the car like a reindeer. Because no one has ever done that before.” Except well, maybe one of your main competitors, Porsche Cayman S, over a year ago.

Oh and for the record, the 1 series sedan is hideous. Why couldn’t we have got the hatch?

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