Culture|Garage
the intersection of cars and culture
Tags: advertising
Local dealer ads (Saturday, Saturday, Saturday!) never fail to amaze me. Here is one for a dealership in Illinois, Super Dealer comes into defeat the imports. The imports, being a chubby white guy in sumo costume.
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3 Responses to “racial stereotypes, always a great idea for car ads”
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December 19th, 2007 at 10:46 pm
You’d really have to know about Matteson area to know why he thought it would be ok.
December 20th, 2007 at 11:57 am
We might need to have a dealer ad showcase section as the goodness seems to never stop…
http://youtube.com/watch?v=T0bMH60bHyU
We also can’t forget the Eastern Motors commercial from a year or two ago that seems to pull half the NFL and NBA…
http://youtube.com/watch?v=gD8o9bt-eWg
December 20th, 2007 at 10:52 pm
I really don’t have any issue with that, other than the fact that whatever import his is punching out was actually made in America, and the Dodge was made in Mexico or Canada.