Culture|Garage

From some of my comments you may have noticed that I don’t think the highest of the new 1-series. I am certainly a car dude. But the 1-series just doesn’t do it for me in coupe form. Now, if we got it in hatch form, perhaps I could somehow validate adding it to my fleet (I use fleet loosely). The above video, appears to be tied to the LA Autoshow. It looks like all of 500 people have watched. Most employed by either BMW or GSD&M (Bimmer’s ad agency). The video isn’t too bad, but likening the portly 1-series to the 2002 is a bit far reaching.

Some better BMW/GSD&M work — even though it’s a blatant rip off of Mitsubishi (second video below).

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