MacBook Air: Thinning My Expectations : culture|garage

MacBook Air: Thinning My Expectations

January 15, 2008

Posted by Ryan

Tags: apple, tech

As many fellow gadget nerds might know, Apple released their new ultra-thin notebook this morning at the 2008 MacWorld Keynote. Rumors ran wild the weeks before the show as usual, and not surprisingly a lot of them came true.

The MacBook Air boasts as the “world’s thinnest notebook,” and certainly lives up to that mark. When I first saw the pictures of the slim computer, I was impressed. I’ve always thought my MacBook Pro was thin, but this really blew it out of the water. However, it was soon that my excitement would begin to fade.

Only did my disappointment begin once the big Steve started explaining the specs of this beauty. Running on a 1.6 or 1.8gHz Intel chip, with 2GB of RAM standard, the computer runs on an 80GB hard drive transplanted out of the iPod. An “optional” solid state 64GB drive was available, which Steve assured was “expensive, but fast.” Hardly impressive.

That brings me to my main point; the price of the MacBook Air. Well, with the same screen size as the current ~$1000 MacBook, less expandability, less external ports to hook things up with, no optical drive, significantly less space, and slower, the MBA starts the bidding at $1799. That’s almost double the price of the chubby (in comparison) MacBook.

And that solid state drive I mentioned? Remember Steve himself called it expensive, but just how expensive? Try $999. For a drive. With less space. So your choice as a consumer is to purchase the MBA with the larger 80GB HDD, and then you can either spend your extra $1000 on an additional MacBook, or a drive with less storage space (but faster!). Thanks, Apple.

The higher-end MBA with the 64-gig SSD and the “faster” (I use that term loosely) 1.8gHz chip begins at over $3000. So the choice is yours: a thin, slow, somewhat uncapable loaded MacBook Air, or for the same price, the top of the line desktop rocket Mac Pro which can power a small country.

I would be remotely interested in the MacBook Air if it replaced the MacBook, or started below or close to the same price. But this seems to be the growing trend of Apple where a new product, regardless of place in the market, hogs the headlines, while the true heroes of the lineup remain virtually untouched for years. Where’s my revolutionary Mac Pro (aside from the slight update a week ago)? Where’s the missing link that falls between the woefully underspec’d Mac Mini, and the completely overkill Mac Pro (and don’t tell me about the iMac, the decision to kill the matte screen dashed all hopes of that being useful in the graphics industry). Where’s my new, bigger, cheaper, Cinema Display? Apparently those hopes have vanished into thin air.

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230 Responses to “MacBook Air: Thinning My Expectations”

Matthew James Taylor Says:
January 15th, 2008 at 2:28 pm

You are paying the extra price for portability, if you need more power, go the Mac Pro.
Ryan Says:
January 15th, 2008 at 2:29 pm

What’s unportable about my MacBook Pro, which for $200 more, kills the MBA in every way?
Chris Says:
January 15th, 2008 at 2:30 pm

I love the “underwhelming” photoshop.

My thoughts:

I understand why they made it, but the price needs to be lower.

I see this being perfect for a photographer or designer who has a super high powered Mac Pro desktop at home and needs something slim and portable, but without the full functionality and power of a Mac Book Pro.

But realistically, they can get more computer out of a Mac Book, while sacrificing the ultra slimness.
Ryan Says:
January 15th, 2008 at 2:32 pm

That’s my point. How can someone overlook both the MacBook’s low price, and the MacBook Pro’s amazing specs? I guess we really are that vain.
jeff Says:
January 15th, 2008 at 4:05 pm

how is this related to cars?
Ryan Says:
January 15th, 2008 at 4:28 pm

@jeff

From our ‘About Us’ page: “While the site’s blog and forums are skewed towards things with four wheels, don’t be surprised to find yourself reading about outdoor lifestyle, Apple’s newest gadget, a new album (unlikely that it will be oontz) and more.”
Scooter Says:
January 15th, 2008 at 4:56 pm

Apple FTL.
Bart Says:
January 15th, 2008 at 6:00 pm

:weaksauce:
Mike Says:
January 15th, 2008 at 6:49 pm

I’m not a huge fan of Apple, since a lot of their products appeal to the relatively mindless masses.

But I’ve been using a lenovo x60 tablet that was way overpriced considering the features it had to offer. While I paid extra, I enjoy what it has to offer compared to other machines out there.

Regarding the price. Yeah it’s a fair bit for a device that reuses existing iPod parts.

But regarding the lack of memory/cpu, in all seriousness, you don’t need more than 1.8GHz for most intents and purposes. The whole CPU issue is just a marketing gimmick to get people to upgrade.

While I can’t do everything I need too, most applications like Photoshop still work on my Pentium 3.
Gavin Says:
January 15th, 2008 at 9:59 pm

you’re a moron. Look at the weight of the laptop. Only 1.36kg

Now go and look up other manufacturers who make super light laptops and compare their specs and price to the apple.

the apple is priced very very well for what it is. it’s not meant to be like a macbook
John... Says:
January 15th, 2008 at 10:35 pm

This competes with the any of the other ultra light machines like the sony TZ machines. All of them are lots more expensive, and are not as cool or capable or as FAST as the Mac Air.

You can put windows on it and it just kicks the Sony’s ass. You may not want one, at this price and this capability. But it IS really well priced for the category that it is in. And will sell butt loads.
Brandon Says:
January 15th, 2008 at 10:43 pm

I agree. Why buy the macbook air when you can buy the pro for not much more? But, I believe Apple is just trying to phase this in and eventually have it replace the macbook once hardware costs go down.
Darryl Says:
January 15th, 2008 at 10:45 pm

Considering the price of the thing, they could have used the larger 160Gb drive of the iPod Classic rather than the 80Gb. Then again, who would buy the SSD version if they did that…?
Ben Says:
January 15th, 2008 at 10:47 pm

All the wealthy herds will migrate and buy one of these. Paris Hilton, the house wife down the street, the college student from the suburbs. They’ll all have one. People are idiots. $1,800 for what a HP laptop could outdo for $800? Why are people such idiots and followers of the ‘Apple’? I’m all about being cool, but I don’t need an overpriced Ipod hard drive toting aluminum plate to be popular. Give me a HP laptop and let me do my work.
Justin Says:
January 15th, 2008 at 10:49 pm

@Gavin

“Only 1.36kg”..

The macbook isn’t even 1 kg more in weight, and offers a LOT more.

@John

Don’t compare it to Sony, they’re way overpriced. Compare it to something like the Dell XPS M1330, which is far less expensive, but much more expansive and the specs ANNIHILATE the macbook air.. minus the fact that it’s like .4kg heavier and a tad bit thicker..

I’ll have to disagree and say that this will not sell “buttloads”. I don’t feel that there’s much of a market for it really. The ‘masses’ everyone is speaking about is all the college kids with macbooks nowadays.. Getting a mac because it’s trendy.. Thing is, most of them have the base model with MAYBE a meager upgrade or two, that they used the educational discount to get. They don’t want to spend the money for the better spec’ed machines.. Why? Because they’re going to college, and that costs a lot of money.. Now the people you see with the more expensively priced sony TZ and the like.. They’re usually business men who go on long trips and want the smallest thing possible.. So this COULD be marketed toward them, but I bet that they use at least one bit of software not compatible with Mac, so will therefore go with a Windows machine.. Now the others that this “could” be marketed toward, would be photographers and graphic designers.. But typically,they’d want a better spec’ed machine such as a macbook pro.. Or even a macbook.

Face it, the only REAL reason to buy this is to say that you have it and to have people drooling over it. The only other market I seem to see for this is dumb kid’s whose parents are paying for it.
Amaresh Says:
January 15th, 2008 at 10:50 pm

Can’t help but laugh at anyone who buys the Air.

“Do you know that the geek with the Air lasts only 5 hours?

I last 24 with my Nano 2G.”

Pathetic backup time for a primarily wireless device.
raymond Says:
January 15th, 2008 at 10:50 pm

I think you’re missing the point of paying extra for ultraportability. If you travel a lot, the extra 1 or 2 pounds/inches make a huge difference. It’s the difference between being able to put your laptop in a briefcase and having to lug around a backpack or laptop case. People who use laptops for mostly business purposes (that don’t require the fastest specs) will buy it.

That having been said, I think it was pretty idiotic not to include an optical drive. The $2,900 TZ is much better suited to “business needs” because it has a WLAN card, and optical drive, and probably has sturdier construction (carbon fiber).
Dan Says:
January 15th, 2008 at 10:52 pm

As one who has stared at a Mac all day since 1998, I must agree that the death of the iMac matte screen is a tragedy. I’ve spent time in our local Apple store, trying to like the new iMac, but I can’t get by the glossy screen. The overhead light reflection kills your eyes. As for marketing, Apple’s moved the desktop into the high-end video crowd, cutting out web and print designers with a sticker-shock entry price. And the paper thin laptop is marketed to the same crowd that bought the iPhone because it was cool (but not terribly functional). The death of a company starts with over-confidence and ends with abandoning your core customers– those who actually make a living on a Mac and have been there since Power Computing.
unibonger Says:
January 15th, 2008 at 10:53 pm

$999 for a hard drive? Even if it is solid state that is extortion. I feel sorry for the relatively small number of idiots who purchase that device only to have it outdated and surpassed within the next year.
Steve-O Says:
January 15th, 2008 at 10:54 pm

I think you are missing the point. This laptop, much like the iPhone, is not meant for everyone. However, there are many people who will gladly sacrifice the HD space and speed for the ultra portability. Plus the multi-touch option is pretty slick.

I realize you are speaking from a power user’s point of view, and I agree with most of your points, but you are not the person this product is meant for.
Jason Says:
January 15th, 2008 at 10:54 pm

You say it’s cheaper than other ultra portable laptops. So what? They are overpriced as well.
Seriously, if you mac fanboys can’t lift a macbook you should really go to the gym.
Aaron Says:
January 15th, 2008 at 10:55 pm

Small has always meant higher cost in the laptop world. The comparably configured laptop that Steve Jobs started talking about — the Sony one he was showing in they Keynote — starts at $2099, making this $300 less with a 1.6GHz compared to the Sony’s 1.06GHz.

I just don’t think you completely understand laptops, sorry.
Mike Says:
January 15th, 2008 at 10:56 pm

Your missing the point by comparing the MBA to the rest of the Macbook line-up. If you compare it to other ultra-portables on the market the specs look much more appealing. Some people are willing to pay a premium for a lighter, smaller machine - doesn’t make sense to me, but it is what it is.
cardboardbox Says:
January 15th, 2008 at 10:57 pm

you’re essentially paying 700 dollars extra for a gimped version of the macbook pro… one usb port, no ethernet port, no user replaceable battery, slower, etc

but hey its thin and lightweight
Mark Says:
January 15th, 2008 at 10:57 pm

If I care about portability, I’ll choose the Asus Eee pc, which is even smaller (not as thin) and only will cost me $400. It has a solid drive already (up to 16gb for a bit more $).
Thoughtful Says:
January 15th, 2008 at 10:57 pm

Ultraportables are not for everybody. Once you start toting a truly portable laptop, it’s a tough habit to kick. This thing’s lightness pushes it past the tipping point. You can toss it in your bag for an afternoon on the go, no problem. I know people do that for 17″ MBPs, too. (Dad said that laptop has to last for all of college, dagnummit!)

It’s not really game changing for us consumers, but it’ll have an impact on manufacturers re: docks for ultraportables. I think the Thinkpad X61 and X61t are worthy competitors, but the docks Lenovo wants to sell you with them are pretty silly. Still, anyone interested or surprised by the lightness of the MBA should check these out, too.

I myself use a Thinkpad T42 with a media bay battery, so I’m used to working without a DVD drive. This laptop is holding up so well that I have no good reason to seriously consider buying an MBA.

(Not to mention early adopters for Apple 1g products are happiest after buying, before using…)
Jaap Kreijkamp Says:
January 15th, 2008 at 10:58 pm

Next to your article I see a thumbnail of the Mini Cooper S.
Is this the fastest car around? Guess not…
Is it roomy then? Guess not…
Is it a cheap car? You get my point I hope.

The value of the Air is it’s design. It’s light, reasonably powerful that it can run most programs without problems, decent battery life it can sit through a continental flight or presentation and it’s presentable.

Presentable is very important if you’re an executive or sales person and meet a lot with potential customers. Maybe sad but we automatically judge people by things as their car, mobile, clothing and … their presentation tools. Same reason why many companies spend a lot of time and money in powerpoint presentations with slick design although the same information could be as well presented on hand drawn sheets.

So are you a developer? Stick to macbook pro or macbook or your wintel lappie. If you’re much on the road talking to other companies and selling a product or a service, maybe the air isn’t a bad investment at all…
Not a Fanboy Says:
January 15th, 2008 at 10:58 pm

Great point. I’m not a fanboy of either PC or Mac, but this seems like a non-biased opinion considering the fact you already own Apple products.

This is just another one of those products that will sell (and probably very well) because it looks cool and nothing else.

Enjoy your optical drive…oh wait nevermind.
Marc Says:
January 15th, 2008 at 10:59 pm

You are obviously not the target consumer for this laptop. I’m sure Apple is fine with that.
Nate Says:
January 15th, 2008 at 10:59 pm

Think of all the money that went into R&D for this computer. Think about how much they paid intel to develop the smaller core 2 duo. Consider the fact that it’s dimensional volume makes it half the size of the MacBook. It makes perfect sense that it would cost more than a MacBook. If you are looking for a ultra high powered computer, this obviously isn’t for you, but it is priced competitively for its market, and blows it’s competition away performance-wise. You honestly think they could price this below the MacBook? That’s madness.
ThatGirlAmber Says:
January 15th, 2008 at 10:59 pm

The MACBOOK AIR is like your stereotypical blonde… all brans, little to no brain…

“it’s not meant to be like a macbook” Yeeeeeeah… and I guess that’s why “Macbook” is half its name… hmm… yeah…odd.

I expected more from Jobs… We need an update PRO!
johnny rotten Says:
January 15th, 2008 at 11:00 pm

Another brilliant marketing strategy by Apple — sell a crappy product that “looks” better for a higher price. Since lifting a 2 pounds laptop is such a chore…
CJU Says:
January 15th, 2008 at 11:00 pm

Ultraportable computers have always been priced higher and offered less than their regular sized counterparts. SONY has been doing this for 10-years. You cannot ding the MacBook Air on price/features, as in terms of ultraportables, it’s priced right.
Edwin Says:
January 15th, 2008 at 11:02 pm

I first thought the price for the Macbook Air was a bit to much, but comparing it to other ultra portables from different companies like Sony, made me realize its a good price. Not to mention, it is the thinnest laptop in the world.

Making such a thin laptop is not easy, it took Apple more then 2 years to make this happen, i think its a great product and people should stop complaining about it. If you don’t like it, well, don’t buy it, look elsewhere.

You think the Macbook is a better deal, well go for it, but please don’t compare apples with oranges, if somebody buys the Macbook Air its because they want a ultra portable which the Macbook doesn’t deliver.

People who buy the Macbook Air did it because they know the Macbook or the Mac Pro are not want there looking for.

The Macbook, Macbook Air and Mac Pro are targeting different needs, so i don’t think you should compare them in anyway.
Todd Says:
January 15th, 2008 at 11:03 pm

I just recently got a asus eee pc instead of a Macbook because I liked the eee pc’s small size and weight. When I first saw the MBA I thought I had made a mistake getting a eee pc, but when I saw the price and the spec, I knew I had the better machine for my needs. Now I just wish I had gotten a 8″ eee pc instead.
Hunter Says:
January 15th, 2008 at 11:04 pm

I think Apple missed the point. Their notebooks by design are very “portable” and they are designed in an aesthetic that makes them already pretty thin. They currently pack great specs but they fall short of certain feature some people would like to see.

I was hoping that the MBA would be a great segway notebook between the macbook and the macbook pro. I didn’t need it to fit inside a manila envelope.

Once again Apple has a developed a machine which they hope will force you to change how you work and has gone on a marketing offensive that doesn’t give all the facts. So now to play a dvd or just use a CD on my laptop it’s a hundred dollar super drive or remote disk which seems both very unportable compared to my built in slot drive on MB and MBP. Apple told us all that we live in this wi-fi filled world where there is no wires which yeah sounds good but now to just use a wired connection I need yet another accessories. I’m pretty sure there’s no speakers on it so headphones. And please the notebook is slower than the entry MB and even slower then the Mac-Mini. Please don’t get me started on teh “more pricey” ssd drive.
baud Says:
January 15th, 2008 at 11:06 pm

Apparently you don’t know much about solid state drives. Not only is it faster, but it’s lighter and it uses less energy to perform the same tasks. That will stretch out the useful battery life. Disk space is not an issue because the only things that will be living on the laptop are the OS and the applications. All data is meant to be streamed over the 802.11n connection, that’s the whole point. Sorry you missed it.
Sandy Says:
January 15th, 2008 at 11:06 pm

First understand the main problem that the notebook is created to solve….focus is on portability here.core2duo on that thing is a feat in itself.I you want more power use your mac at home. Mainly this is meant to be a work laptop…in no way a home mac replacement…something light that you can carry around…and no compromise on the screen or the keyboard….try typing on the sony T series and you will know what I mean….Yeah I have a MacbookPro myself and I am aware that for a couple hundred you get a pretty darn good laptop with graphics and optical drives…but it all boils down to the one fact - work/portability.
Sean Says:
January 15th, 2008 at 11:06 pm

How could ANYONE say this is a competitively priced machine? Asus makes machines as light with much faster CPU’s for $100-200 less, with the same amount of RAM, bigger Hard drives, and more expansion ports while being just a tad thicker.
sput Says:
January 15th, 2008 at 11:06 pm

product not for everyone, especially you, evidently. why must you air your shopping troubles to the world?
Alexander J Says:
January 15th, 2008 at 11:07 pm

I call BS on the whole premise of this article. Seriously, you can’t compare this to any of Apple’s existing products because it’s in an entirely different class, and in that class it’s the fastest, cheapest, best-looking piece of hardware available to date. And if you want a cheap Apple display? Buy a Dell, because not surprisingly, they both use the exact same Samsung display panels in more than a few cases.

Way to grab the headlines by bashing a product the rest of the world is praising though. Talk about journalism with morals… The “mindless masses” are the ones who praise people like you for “standing up to the man” for lack of a decent understanding of what they’ve accomplished.
mememe Says:
January 15th, 2008 at 11:07 pm

Agree completely. I’m not interested in trading up my macbook for this thin beauty; the cost is too high and the performance too low. What the heck is apple waiting for? Wheres the 12 inch macbook or macbook pro? The 12” tibook - for all its flaws - was an ideal form factor. The 12” Wall Street is legendary. Gimme that at 1280×1024 and I buy. Thin is nice but length, width and performance trump it.
NotJohn Says:
January 15th, 2008 at 11:09 pm

Not to burst your bubble but the direct comparo in size to the macbook air is the SZ series (from sony) which is 13.3 inch, and has far more room for improvement than the Mac Book air, and an optical drive to boot. Not sure if that really makes a difference.

In any case a notebook that thin is very impressive, but I never liked apple (cept the ipod i own) so I wont be getting one.
Davidlow Says:
January 15th, 2008 at 11:09 pm

…and the battery doesn’t come out! I was really hoping to replace my aging 12″ G4 PowerBook with the MBA, but there’s no way to use it more than 4 hours without recharging, since I can’t make use of spare batteries.
mememe Says:
January 15th, 2008 at 11:09 pm

Er - rather 1280×800
eric Says:
January 15th, 2008 at 11:09 pm

“MacBook Error”
Charles Says:
January 15th, 2008 at 11:09 pm

I used to think the Macbook Pro was ultraportable too, until I moved to Tokyo. Ugh, carrying that thing around all day really gets heavy. Even the Macbook isn’t exactly light. This machine is much closer to what I want. I wish they could of made it a little thicker on the thin end and put a few more features in, but it would push the weight up above 3lbs making the Macbook look better again. So many tradeoffs to bring out this machine. There is a market for it, and if I actually had a reason to bring my computer to work everyday I’d probably be ordering one right now, $3000 be damned.
david Says:
January 15th, 2008 at 11:12 pm

Agreed. If not carrying the extra pound and a half of the Macbook is really worth that much, maybe you could spend the extra money on a gym membership?
Ed Says:
January 15th, 2008 at 11:12 pm

It’s not about how much their competitors price their ultra-slim laptops at, it really should be priced considering both the Macbook and Macbook Pro. Since Apple made the decision not to take out the Macbook lineup, Macbook Air should fall in between the two categories.

If it’s that expensive for a ultra-portable laptop, I’ll be glad to use my Macbook Pro over the Macbook Air. For more power, I’m willing to carry a little more weight.
Jonathan Field Says:
January 15th, 2008 at 11:13 pm

“I’m not a huge fan of Apple, since a lot of their products appeal to the relatively mindless masses.”

That’s just an odd thing to say, considering that Apple has a minor marketshare on everything but the iPod. And their “for the masses” computers have a paltry 7% marketshare, just recently up from 5%.

But as to the MacBook Air: it’s useless to me since I want a full featured laptop. But I have friends who would be very willing to sacrifice money and features for a dramatically thinner, lighter laptop. It’s not for me, it’s for them. So I find it amusing that people who want more features are complaining since… they can already get what they want for cheaper!

Apple had to cut features to shrink it. And they had to spend money. Either you’re the target market or you’re not. If you’re not, don’t piss on someone else’s desire for this type of machine.
Roberto Says:
January 15th, 2008 at 11:13 pm

It is really nice and thin but as the article said it lacks the power, i rather buy something that has the capacity and capability of a mac book pro while sacrificing a centimeter and a couple of ounces besides who really cares about how thin it is? As for me all i care about is performance and a drive to put DVDs in. Very nice design nontheless
Steve Johansson Says:
January 15th, 2008 at 11:14 pm

Who would ever buy an iPod mini? For, like a few dollars more, you get 5x the storage, and it’s not that much bigger? Apple is so dumb! The iPod mini will fail! Apple blew it this time!

Oh, wait. That one worked out pretty good.
rob Says:
January 15th, 2008 at 11:14 pm

You are missing the point. This laptop is sex appeal. It’s not meant to be a production unit. People who need all the widgets will get the Mac Pro. This is for the same people who had to have a $600 iphone.
Nick Marques Says:
January 15th, 2008 at 11:14 pm

Nice post! You might check out my impressions here - http://www.muzicman82.net/2008/01/15/my-thoughts-on-the-apple-macbook-air/
justin Says:
January 15th, 2008 at 11:15 pm

i couldn’t agree with you more. this isn’t a mac book, its a 13.3″ iphone. color me disappointed, stevey.
Kyle W. Says:
January 15th, 2008 at 11:16 pm

I agree that I was kinda of “underwhelmed” with the line-up that was presented at Macworld. With all the hype with so many gadgets and this announcement pretty much being the biggest I was disappointed. I believe the price is to high for the current model although it fits the niche category very well. I can only hope that in a few months either they upgrade the stats and make improvements to it or they release a better model of it because it is a great idea just a little rushed it seemed.
mememe Says:
January 15th, 2008 at 11:16 pm

Justin - the market is there. It consists of salespeople, directors, executives, and others to whom image is key. As well as the generally well-to-do and fashionable - a not insignificant share of apples existing base.

Its not too interesting to me, a serious user / developer who’s going to be reminded daily of what I’m missing in terms of battery, optical drive, ethernet ports (I like 100mb music library transfers, thanks) and so on. It’s just sad to think that I have probably a year at least for a full featured 12′ or smaller ultraportable from apple. And to me portable means width and length as much as thickness and weight.
David Says:
January 15th, 2008 at 11:18 pm

Going to agree with Gavin. It is not Apple’s fault that the SSD is high. Those things are freaking expensive especially when you get the high yield (best quality) drives. $1000 is typical.

Maybe this device is not aimed at you. That’s fine get a Macbook. I personally have been waiting for this. Every year I go to NAB with my heavy Powerbook/Mac Pro wish and dreaming for a lighter Mac. Now I can get one for a relatively low 1800 bucks when compared to similarly sized and powered PCs.
Casey... Says:
January 15th, 2008 at 11:20 pm

Well, I have to agree with you on some things. I was disappointed when i saw that the Air only went up to 1.8GHz. I was also surprised more than shocked in the HD space. I don’t think many people would be spending all that extra money for a smaller hard drive, even if it is “faster.” That i thought was boarder-lining insanity. Knowing apple in the past though, they make computers run very well on minimal tech. specs. My iMac is an 800 MHz PowerPC G4, with only 768 MB SDRAM. It is still holding up, in some areas, to new computers (not from apple) with more than twice those numbers. If you need a laptop for doing school work, mail, internet surfing, some games. I don’t think the air would be a bad way to go. I personally would love to see someone keep it in one of those manilla envelopes in their computer bag. If you need a computer thats portable, easy to use, nothing to major in the editing area, and not too much hard core gaming, I would get the Air. I’m going to hold off for another year, to see if Apple will decide to do anything with it, AKA price drops, HD, CPU, Graphics. There are some areas that would go nicely with a few touch ups.
Adam Says:
January 15th, 2008 at 11:21 pm

Yes, how dare Apple charge $999 for a solid state disk when they can be purchased on the open market for.. oh, right, $999.
Nathan Says:
January 15th, 2008 at 11:21 pm

@Ryan “What’s unportable about my MacBook Pro, which for $200 more, kills the MBA in every way?”

You couldn’t have said it any better… my thoughts exactly
Will Says:
January 15th, 2008 at 11:21 pm

You missed the point, my man. It’s the best thin-notebook around. You’re saying you wouldn’t buy a thin notebook because of yada yada. It’s like saying I wouldn’t buy a motorcycle ’cause it doesn’t have a trunk for my groceries.
David Lano Says:
January 15th, 2008 at 11:23 pm

Ryan, I can see where you are coming from. I have been in the market for a new MacBook* and originally had my eye on the MacBook Pro. When rumors started going around about the new MacBook Air my hopes were high. I was expecting a thinner and lighter version of the MacBook Pro including LED screen, solid-state hard drive, etc. I have always steered towards high performance instead of portability…but now I am seeing them as equally important. I really was hoping Apple would make the decision for me and create an ultra portable MacBook Pro, but unfortunately I will have to choose.
InLoveWithSteveJobs Says:
January 15th, 2008 at 11:23 pm

HOW DARE YOU INSULT THE MACBOOK AIR! Steve Jobs says its worth it so its fucking worth it. I wish I was a woman so I could have steve’s long hard maccock inside me… ohhhh steve
PetieG Says:
January 15th, 2008 at 11:27 pm

Try lugging around a 15″ MBP, with CDs/DVD, cables, tools, etc. in a backpack all day long as you visit clients to support them… i’d welcome the MBA if it had an expresscard slot (Sprint EVDO req’d)… i also welcome losing several pounds from my load ..
Richard John Says:
January 15th, 2008 at 11:27 pm

John, to put Windows on it, you’ll need to buy/borrow that external SuperDrive.
Ryan Says:
January 15th, 2008 at 11:28 pm

@ Gavin

Umm…if it isn’t meant to be classified as a macbook, then why is it called the Macbook Air? This has to be Apple’s most ridiculous product since Newton.
Marcus Says:
January 15th, 2008 at 11:28 pm

the reason it is so expensive is because the processor was shrunk 60% that is near impossible. you are also paying for the compact mother board so if you go complaining that the specs aren’t like a macbook (which i own) look at everything your getting *super thin battery *way smaller Processor *more compact mother board * and yes it may be part of an ipod but that is a great product, a tiny hard drive. the biggest reason you would even consider getting the SSD was because there are no moving parts.
All in all i think the macbook air will be a success and all you people out there complaining your either jealous or you haven’t looked at the big picture.
Rajj Says:
January 15th, 2008 at 11:28 pm

wow, this is really hot product. I m gonna get it now…

Rajj
Matt Goodloe Says:
January 15th, 2008 at 11:29 pm

People will pay for the MBA, regardless of the flaws and such.

The way I see it, it’s a step in a new direction for Apple. Killing optical drives. Wireless is key. Portable, lots of battery life, and staying connected.

It pairs extremely well with the Time Capsule, along side a more powerful Mac (Book Pro, or Pro), it’s also a great pair.
Jenheta Says:
January 15th, 2008 at 11:33 pm

And you do not even mention the worst :
nothing is user upgradable for that hefty price. Memory ? already maxed out. Battery ? HD ? nothing. You have to send it back to Apple. Good luck on that.

But, hey, I am overwhelmed. Today’s release just showed me how valuable my Macbook is now.
Pax Says:
January 15th, 2008 at 11:34 pm

Quote “Regarding the price. Yeah it’s a fair bit for a device that reuses existing iPod parts.”

You do know that the Air is using a unique and redesigned Intel Core 2 Duo chip in a package half the size? and that the entire motherboard is the length of a pencil? Most of the interior space is actually used to house a 5 hour battery, which is unheard of in these ultra-portables. The engineering that went into this thing is unbelievable, and, as always, one must pay the price for innovation and to be first on the block with one. How one can say that Apple only releases products for “the mindless masses” is beyond me. Apple continually stirs my imagination and drives the market in innovation. Even Apple haters should appreciate how they keep the competitors innovating as well.

Having said that, I won’t be getting one. Why not? As cool and amazing that it is, I need a laptop that has more performance and storage.
James Says:
January 15th, 2008 at 11:36 pm

Im thinking the solid state drive is a major battery extender.
Dan Says:
January 15th, 2008 at 11:36 pm

Yeah I think you’ve missed the point is that it’s for a particularly different market in which it fits in VERY well.

It’s a fantastic machine for road warriors, bloggers, Photoshop CS 3 will run on it quite well; Xcode and all those tools should all work pretty well so… you know.

I think they’ve done a decent job. Yet, I do understand the kind of… let down feeling you have. (Where’s my induction charging [Which would be utterly unfeasible anyway!])
Jake Says:
January 15th, 2008 at 11:38 pm

Think about it this way:
Because it’s Apple and people will buy it just to be cool, and they WILL go for the 64gb SSD, all the purchasing and manufacture of 64gb SSDs will lead to lower SSD prices.
Bill Says:
January 15th, 2008 at 11:38 pm

I was underwhelmed as well, however, only because I have no use for it. My 17″ MacBook Pro is just what I need. I was really looking forward to new, bigger Cinema displays. I need a new monitor and was hoping Apple would have something new to offer me.
Sam Says:
January 15th, 2008 at 11:39 pm

“…or for the same price, the top of the line desktop rocket Mac Pro which can power a small country.” - classic
Pax Says:
January 15th, 2008 at 11:40 pm

Quote “And you do not even mention the worst :
nothing is user upgradable for that hefty price. Memory ? already maxed out. Battery ? HD ? nothing. You have to send it back to Apple. Good luck on that.”

Uh… 2 GB not enough memory for you?! and the battery replacement price has already been established as $129, same as the MacBook Pro, and INCLUDES FREE INSTALLATION.

Everyone has their own needs/requirements, THAT IS WHY APPLE MAKES MORE THAN ONE PRODUCT PEOPLE! For instance, I could never see myself using the MacBook. Give me a Pro for the performance, or an Air for the portability/sexiness. In my eyes, the MacBook is ass, but I don’t crap all over it.
kuyote Says:
January 15th, 2008 at 11:43 pm

Don’t worry…. Steve started the price out high, so in a month he can drop it and piss off all the early adopters. It will be $1200 next month.
KirkH Says:
January 15th, 2008 at 11:44 pm

Mac is screwed. They’ve hit what I call “The good enough limit”. They’re running out of reasons to charge top dollar for their pretty gadgets so they add video screens to Ipod Nanos, flatten laptops, etc.

This is called creative destruction and it’s the reason creating products that kick ass and don’t break is dangerous.

When the .03 inch Macbook is released for $4000 next year when you can get an EeePC for $200 with Wimax, possession Macs will start to have the same appeal as unnecessarily large SUVs. In other words, a way to show the world just how important completely impractical material possessions are to you.
anenokoji Says:
January 15th, 2008 at 11:48 pm

Look, to make it this small, intel had to custom make their core 2 duo. This is expensive. you complain about the ssd drives. but SSD is still expensive. everywhere you go. it’s not like apple is price gouging. if it doesn’t suit your needs, don’t buy it. but, I dont need a powerful laptop. i want a tiny , lightweight laptop that is easy to take where ever I go. i have a huge desktop that does all my power crunching.

the price is on par with other ultra portable laptops. unless you want an utter piece of shit like avaratec.

remember, smaller components = more money.
Statops Says:
January 15th, 2008 at 11:50 pm

Cry more. Did it ever occur to you, in your selfish ‘graphics industry’ mind, that perhaps you aren’t the target market for this product?

One of the great things about an Apple release. All the angry people automatically assume that Apple was targeting them and missed horribly. No one cares about your expectations, or what you wanted, or what you think is wrong with the product. I mean really, the conclusion of all of these MacBook Air Lowered Expectation sob stories is that the engineers at Apple weren’t designing a custom computer to your specification. Boo-fucking-hoo.

Some people will like it, some people will hate it, some people will buy it.

You do realize that it’s your own fault. You pour over the rumor mills and listen to all of the crazy ideas people have, latch on to one you think sounds good, with no real evidence that it’s real, and then become depressed and cut your wrists when it doesn’t turn out the way you wanted.

You’re putting all of these personal constraints on the machine that quite frankly, a lot of people simply aren’t going to have. A lot of people love the gloss screen. A lot of people would love to have something like this that is small and light and doesn’t way much in their backpack. It would be a great laptop to have around the house for when someone comes over and wants to look something up on the internet. It has potential for ‘mobile computer labs’ that a lot of elementary/high schools have. It has potential for thin client applications.
Anthony Says:
January 15th, 2008 at 11:50 pm

“This competes with the any of the other ultra light machines like the sony TZ machines. All of them are lots more expensive, and are not as cool or capable or as FAST as the Mac Air.”

Capable? Aside from the internal camera, What makes this thing so capable, is it the small hard drive or the lack of an optical drive? All for the cost of a much more capable MacBook Pro?

Matt mentioned that you pay a premium for extreme portability. But you lose that extreme portability when you have to carry around an external drive just to perform basic functions (e.g installing software, ripping/burning CDs and DVDs).

But you never know, Apple successfully marketed a lack of features as a feature with the iPod Shuffle. They might be able to do it again.
Statops Says:
January 15th, 2008 at 11:52 pm

rofl. way=weigh…. i type too fast.
Emanuel Says:
January 15th, 2008 at 11:54 pm

Considering the retail price of a 64GB SSD notebook drive ($1500), the $999 price tag is actually pretty nice.
Pax Says:
January 15th, 2008 at 11:54 pm

Ryan, the Newton was not a ridiculous product, it was just before it’s time. And perhaps the MBA is as well, judging by all you haters. However I don’t think so, it will do very well. And to all you people bitching about the lack of an optical drive, you are all the same people that bitched when Apple dropped the floppy drive. I know I never use the optical drive in my lappy, I use my iMac for that.

And to David… how much smaller do you think they can get the MacBook Pro and still keep everything inside?! Give your head a shake man, the G4 Titanium was smaller, but had technical problems from being TOO small (screen issues, optical drive rubbing, etc)
Kevin Says:
January 15th, 2008 at 11:55 pm

I’m sorry but you missed the point. The MacBook Air was not designed for persons who want a more expensive MacBook; it was designed for professionals and students with money who value weight as the biggest holdback to a laptop. How many of you remember buying a laptop looking forward to taking with you. I know I did when I bought my Dell Latitude in 2002 to bring to school. It cost $2200. It sucked. No one thinks this is a desktop replacement. But how many of you were running complex Photoshop filters or doing FinalCut editing on your MacBook?

Your entire rant was bitching about the price, but as Gavin and John point out Sony is the only maker of similar laptops in the compact, lightweight and sexy market space. (The Lenovo x61 is awesome and has high value, but is clearly targeted to a different market, and the x-series would need to be changed significantly more than the recent update to catch up to the MBA.)

I am disappointed that the SSD is a $1000 upgrade. I was surprised by this and thought you could buy one a lot cheaper but my research found Super Talent 1.8″ 64 GB SSD drives cost ~$1600. So maybe not.

I am confused by one design decision–the CPU. I’m glad that a C2D in under the hood but to be running at 1.6 or 1.8 GHz it must be a low power variant (I know it’s custom for the MBA) instead of an ultra-low power variant. Because the 2 things that matter most to the target buyer is #1 weight/size but #2 is battery life, not clockspeed.
Dave Says:
January 15th, 2008 at 11:57 pm

$999 for a 64 GB SSD is actually a VERY competitive price:
32 GB SSD @ Newegg: $439 http://www.newegg.com/Product/Product.aspx?Item=N82E16820313024
128 GB SSD @ Newegg: $3219 http://www.newegg.com/Product/Product.aspx?Item=N82E16820609245

If you double the 32 GB price and halve the 128 GB price you get $878 and $1609. Take the average of those and you get $1243, which by itself would be an extremely competitive price: http://www.google.com/products?q=64+GB+SSD

As for the processor, it’s been mentioned previously that “comparable” laptops really don’t compare in features or in price.

For the computer, it’s far from underwhelming. It’s completely astounding that Apple can make such a computer for that price. Of course it’s not going to have the expandability options of a MacBook or MacBook Pro, because the people who would buy a MacBook Pro are the sort of people who wouldn’t be using a MacBook Air. Apple, in my opinion, has created an extremely competitive laptop that is perfect for the market they’re aiming to sell it in.
Ray Says:
January 15th, 2008 at 11:58 pm

Yeah, yeah, thin and sexy - so does the size of this mean that it will be plagued by even more overheating problems just like the MBP.

Thinner isnt better, not if it is still going to roast yer testies.

I wonder if there is a direct correlation to the amount of MacBook owners and the world infertility charts.
Pax Says:
January 15th, 2008 at 11:59 pm

to Richard John quote “John, to put Windows on it, you’ll need to buy/borrow that external SuperDrive”

Wrong again, maybe do some research before pretending to know what you are talking about. New software allows the optical drive of a nearby networked PC or Mac to be used as if it is MBA’s own.

This laptop is designed from the ground up as a portable, wireless enabled device. Forget your old thinking people, this is truly a paradigm shift. We will see others follow Apple, as we often do these days.
Jeremy Says:
January 15th, 2008 at 11:59 pm

> “Macbook Error”
That’s a good one!

I too am disappointed with the MBA. Occasionally Apple (ie: Steve) insists on making a product that emphasizes style over substance. The MBA joins the G4 Cube in this regard.

I understand the desire to reduce weight but removing useful features to achieve that goal is ludicrous. When the top two points on your laptop’s spec sheet are “thin” and “shiny” then you know your product is in trouble.

I’ll stick with my MacBook (running 10.4.11), Steve.
Ray Says:
January 16th, 2008 at 12:00 am

MacBook Air = Mac Cube

I predict this laptop will be as devastating to Apple as the Cube was, except that now at least they are in better financial shape to deal with it.

This notebook, although extremely impressive, will see similar success as the Cube. It’s another example of Apple showing off their design and engineering skills at the expense of practicality.

I agree with the author, it’s way too expensive and limiting and will only really appeal to the true gadget junkies and enthusiasts. Being thin is nice, but not with so many sacrifices and at such a high premium.
Josh Says:
January 16th, 2008 at 12:03 am

I think it most amusing the way that apple fanboys delude themselves into thinking apple is different than other companies. They seem to think that apple cares more about them than making money.
Shawn Says:
January 16th, 2008 at 12:08 am

Like the “underwhelming” take on Apple ads. But if you wanted to be really cheeky, just put “whelming” with the MBA under it.
Rick Says:
January 16th, 2008 at 12:13 am

You do realize that replacing the 1.8 inch drive with a SSD drive isn’t just “faster” it is incredibly faster. Boot times drop to almost 0, application loading time drops, battery life skyrockets, Basically anytime you do anything that would have to access the HD it is way faster.

Now does that make the mac air worth 3,000+ not for me. But for people who want a fast, light portable machine with incredible battery life it is a damn good deal.

And the price of the flash drive will only drop with time. As for space this isn’t designed to be peoples only compter, or main computer none of my laptops have ever used over 40 gig (Mind you my desktop taps out at 1.5 TB)
Mark Says:
January 16th, 2008 at 12:13 am

This thing is perfect.

It’s the perfect replacement for my 12″ G4 Powerbook. A 1.6 GHz Core Duo is more than enough speed; let’s face it, if I want to do anything that requires more than two processor cores running at 1.6GHz each, I’m probably not going to use a laptop.

And don’t underestimate the solid state drive. If you’ve ever used a machine that has one, holy crap, you would know the $999 is well worth it. Disk IO on that thing will be a monster, especially with the Mac’s faster bus speeds lately. Safari cache reads and writes are going to blow away even the quad Xeon desktop.
Jon Wilson Says:
January 16th, 2008 at 12:15 am

Yeah! It doesn’t even have an optical drive!!…
Paul In SF Says:
January 16th, 2008 at 12:15 am

I think that I will just stick with my 2 lb, 3 USB, $400 Eee PC for now.
Ceryen Says:
January 16th, 2008 at 12:18 am

I agree that the MacBook Air is really expensive. However, people criticizing the cost of the SSD drive need to do some research first. Most 64 GB SSD drives cost far more than $1000.
Jon Wilson Says:
January 16th, 2008 at 12:19 am

….Suddenly remembers when he replaced his Hi-Fi Walkman CD Player with a considerably more expensive “iPod”….
steve jobs Says:
January 16th, 2008 at 12:20 am

for all you haters out there. how about you go buy yourself a 1.8″ solid state drive pre-installed with OS X. While at the same time buy a led back lit screen, wireless n w/ bluetooth, and have intel engineer you a chip solely for you self built laptop. I think that would be utterly impossible….so all you better go f yourself and kneel before your god…
eric Says:
January 16th, 2008 at 12:22 am

Whats the point of making it so much more portable than an already portable laptop, if it only lasts a few hours and time to put the charger back on, instead of swapping out batteries? kind of defeats its purpose of being ‘more portable’ dont you think?
Faramarz Says:
January 16th, 2008 at 12:26 am

It’s very simple. you’re not the target niche for this portable beauty.

but i give you A+ for the controversial opinionated post. it’s a textbook example for generating traffic.

cheers
livelife2dmaxx Says:
January 16th, 2008 at 12:35 am

I can’t wait to get my hands on this one. Doesn’t anyone know the pros/cons of the Solid State HD versus status quo?
Jon Wilson Says:
January 16th, 2008 at 12:36 am

…Suddenly remembers when he replaced his Hi-Fi Walkman CD Player with a considerably more expensive “iPod”…
russew Says:
January 16th, 2008 at 12:37 am

Apple changed the playing field today for a small segment of the laptop market. Asus, Dell, Lenovo, HP rarely if ever even venture outside of the box, so it is very hard to throw stones, but without an Apple we would all be asleep tonight with nothing to write about. That is what innovators do. They don’t announce processor, video, and memory upgrades, they introduce us to new ideas. Your Macbook, and MbPro upgrades are on the way, but I for one am happy not to be reading comments from people annoyed that Apple presented nothing but speeds and feeds in the Keynote. This laptop will serve the needs of a segment, nothing more. Those of you outside the segment, probably don’t understand it, but calling them mindless is well… mindless. Comparing prices also places you outside the target market for this machine. If you know what the drive speed is, or even care, your probably not the target market. It will sell, people will drool and it will sell a few more. I don’t understand why people buy any car but the one I drive, but they do.
Shea Says:
January 16th, 2008 at 12:43 am

You’d be a lot cooler buying 7 4g eeepc for the same price, and carrying around a different one every day of the week. haha.
Kendall Says:
January 16th, 2008 at 12:44 am

With the iMac you can either simply remove the glass and have your matte screen back, or use a second matte screen for critical graphics work (which professionals would have anyway).

And you can now make the Mac Pro cheaper than ever by opting to remove a processor.
dbmuse Says:
January 16th, 2008 at 12:49 am

Apple makes the coolest computers although it hurts the pocketbook a bit. Then again apple computers hold their value way longer then PC’s. Do some surfing at ebay. I believe a PC has a 2 year life while Macs are 4 year. This models price was dictated by the available slot, more than mac book and less then mac book pro. For me at 2k I would go up a bit and get the mac book pro. I want the graphic card more then the faster CPU. But till I can actually type on one… the decision is up in the AIR…
Jay Jay Says:
January 16th, 2008 at 12:50 am

Bitch, bitch, bitch.
Stoomac Says:
January 16th, 2008 at 12:56 am

As one who has lugged pretty much every ultraportable (Starting with the old Toshiba Tecras, HPs, Dells, Sonys) and now the X61 which has been the best one so far, I think the pricepoint is abstract as a measure. It’s pretty much right in the middle of the crop of this class of notebook - the two issues I have are the lack of an additional battery (killer for any overseas or more than 5 hour flights where you don’t have access to in-seat power) and the 13 inch screen - having tested just about every aircraft seat known I can assure you this baby won’t fit open on your lap or tray once the guy in front of you reclines - the 12inch screens “just” make it. I’m sure it will have it’s place in the market, not likely with road warriors or the corporate set, but as more of a consumer ultraportable - there are people who buy the Hummer H3 which means people will buy almost anything.
Carlo Says:
January 16th, 2008 at 12:59 am

I’m not sure about the unreasonability of the price, since in the range of ultrathin notebooks, many others start at USD 2200 for marginally better specs, so that would suggest the MBA is actually priced competitively.
lawstudent2006 Says:
January 16th, 2008 at 1:00 am

There is no question who will be the first adopters “en masse” of this product: wealthy girls (i.e., their Dads and Bfs). Every woman I have talked to thus far is ga-ga over this thing. They don’t care about the specs (or the price, but whats new). They only want it to surf gossip sites online and ichat during class or work. The smaller size and weight makes it that much easier to fit into a handbag and/or tote. Its all about style, not substance. It high price also helps - making it a status symbol.
Brau Says:
January 16th, 2008 at 1:00 am

Gotta agree with Engadget here. Thin is only better when it is done while still keeping all the features, not when it’s achieved by removing them. Despite loving Apple notebooks, I would never buy one of these. Look for a price drop within a few months, perhaps masked by a processor upgrade.
Moerner Says:
January 16th, 2008 at 1:03 am

This is a pos. The real bottleneck on traveling is not thickness but screen size. Thinkpad X61s has a smaller screen, better specs, lower price, and has all the same benefits.
j Says:
January 16th, 2008 at 1:05 am

To all who cite PC laptops for equal or less money and assign Apple users to some fad-driven category, I can only respond one way: OS X

I was a linux user all through college, and after graduation the combination of a paycheck and a bit of fatigue at fixing an endless list of small issues led me to Apple, and I haven’t looked back since. You’re a fool if you discount great techology because of some perceived social aspects. As for the MBA, if you don’t like it, I don’t see any reason to crap on people who do. If the market doesn’t like it, it won’t support it, and it will go away.
duh Says:
January 16th, 2008 at 1:12 am

noone has mentioned that a reason that a lot of people would rather spent more on a mac than a pc of the same specs is because of the operating system and software. i know i would never go back to windows. . .
Fire Says:
January 16th, 2008 at 1:17 am

Truly a feat of engineering, but it looks like the marketing department has jumped in to save the day!
Car Fanboy Says:
January 16th, 2008 at 1:28 am

Wow, go back to playing with your cars. It’s obvious you don’t know what you are talking about when it comes to computers!
Smacky Says:
January 16th, 2008 at 1:35 am

Im saddened by all the people saying that its justifyable to pay nearly two thousand dollars to get it small and light (aka, 3 pounds). The thing is though, its not all that small. Its thin, yeah, but the sizing still isnt that much less than the regular macbook aside from slimness.

Add that in with non user replaceable power, and an outragiously overpriced SSD option.. ehh.. Im shying away from it. also, only 1 usb port? That eliminates about 2/3rds of the possible small size laptop external HD’s from being runnable on it. Its hard to say that portability is your main focus when you start limiting the portable technology that already exists from running on your device.

Back to the price of portability though. You guys remember the EEE Pc sub-notebook? Yeah it only has half the power of the macbook air, but its also got that part where its less than a quarter of the cost, and -significanty- smaller. Take a hardback book like the last harry potter, open it to the middle, and cut the spine top to bottom there, and the EEE Pc fits in less than the space of one of the resultant halves. Who says portability has to be expensive? Apple does apparently. Not nessicarily so with other manufacturers it seems though. And before someone chimes in saying that its the price for OS X portability, people have gotten the latest OS X running on the EEE as well, so.. kinda poo-poo on that idea.

Portability doesnt have to be expensive -or- sacrifice dramatic features. It does need some common sense though.
Joshua Says:
January 16th, 2008 at 1:37 am

A lot of you are saying you like the thinness and design, yet you hate the fact that it has no optical drive or ports.

Lets think about this…

Optical drive + ports = thicker laptop

It wasnt advertised as a powerhouse computer. Nor equal in specs to the macbook or macbook pro.

It is a very small, portable laptop, for certain crowds of people.

I know it’s hard to face the fact that not every product is made specifically for you, but they arent.

And they wont.

And as for the price… Yes, there may be other laptops with similar sizes for cheaper prices, and maybe even higher specs…but look at the brands. Apple is a high quality brand and always has been. Go ahead and buy an Acer and try to do on it what you can do on a mac. Not going to happen.

All im trying to say is, most of you seem to think that this company is out to piss you off, when really, they are trying to make products that make sense.

And this one certainly does.
Joe Says:
January 16th, 2008 at 1:38 am

Please look up the current asking price of a 64GB SSD and tell me that 999 is still “outrageous”.
Mike Lovely Says:
January 16th, 2008 at 1:41 am

HELLO PEOPLE ARE YOU FORGETING MULTI TOUCH GESTURES!!!!!!!
Mike Lovely Says:
January 16th, 2008 at 1:45 am

oh d yeah why did they even make the offer for that drive if they werent going to have it be the same size at the very least.

They also should have did a combo deal with the air and the time capsule, using the capsule instead a a remote HD.
Mike Lovely Says:
January 16th, 2008 at 1:47 am

um brand new processor from intel im sure wasent cheap…
Macusersince1994 Says:
January 16th, 2008 at 1:49 am

I don’t think the cost of SSD etc should be the issue here, the point in question is the whole package. “Target niche”…..well sir i think “NICHE” is right on the money for sure. Hooked on my MacBook Pro 17, it travels well and performs like a dream….would be hard pressed to seek extra portabilty at extra cost. Good luck Apple.
nonrational » Apple and Air Says:
January 16th, 2008 at 1:49 am

[...] Well, they’ve done it. It’s beautiful and expensive as hell. While I’m willing to pay a premium for small size, I’m not sure how power++ users might feel. [...]
casey Says:
January 16th, 2008 at 2:03 am

I am a photographer and designer. As of today, I was still running my old 17″ Titanium 1.67 Ghz Powerbook G4. I would still use it another year or two if Adobe hadn’t bloated their software on me. It’s been a great computer. I couldn’t use a Macbook Air for the simple reason that the hard drive will barely hold my favorite apps not to mention a few CF card RAW image dumps. Not for me. This is purely an airplane computer. I can’t believe the bloated price tag on this thing. I MIGHT pay 1200 bucks for it and then up to 400 for the solid state drive - MAX.

Apple has become immensely successful on the realization of the the market for higher level income crowds who had no good toys in the 90’s. They offer a more affordable solution that looks almost the same to the kids who just wannabe “mod”.

Wrap that in the Chinafornia sleek white packaging, make a big deal about it in the press and you can prey on a few well paid geeks until the cows come home.
sdf Says:
January 16th, 2008 at 2:03 am

does the author know what an ultra-portable even is? get real.
Mike Lovely Says:
January 16th, 2008 at 2:06 am

ok last comment i swear. People keep speaking of specs but only run down the “cookie cutter” list of specs (CPU, ram, hd, screen real estate, ports, etc) but miss apples quirky alternative features and/or quality in some of them. Name another laptop that has a multi touch pad. There also effected by such diverse groups with divergent needs. This is one of the most environmentally safe laptops to date. Yes not a concern of mine at this moment but someone has to set the bar. Laugh now, epople laugh at apple for years, I though the ipod mini sucked too, but they have a knack for tweaking their products and their public perception. Its going to sell, and yes to all the money bags, but thats all they need to get it started and before you know it itll be in its 4th gen and they’ll replace it with its coolest version ever sadly you just bought the 3rd gen 2 months ago and dont qualify for the replacement.
Steven Says:
January 16th, 2008 at 2:06 am

Wow. I had assumed the SSD was in ADDITION to the 80GB drive, not in replacement of said drive, but sure enough, it is! Yikes! I’m glad I bought myself a shiny new MacBook Pro today.
Ryan Says:
January 16th, 2008 at 2:15 am

Yeah, this pretty much sums up my exact feelings about the thing. Yeah, it’s THIN but that’s the ONLY thing is has going for it. Going against it:

Price, expandability, features, performance, the list goes on.

Yeah, a standard macbook is THICKER, but it’s got the same X-Y footprint, it’s more powerful in every way, it’s got all the “optional” features of the Air already included (save the SSD drive), and it costs $800 less than the BASE model of the Air. I’d go Macbook over the Air ANY day of the week. 8/10 of an inch aren’t worth losing all the Macbook offers and gaining at least an $800 on the price tag.

I don’t really know who apple is trying to appeal to here. College kids are never going to convince their parents to get them this super thin but totally featureless thing, especially at the price. Professionals aren’t going near it with it’s lackluster specs/features vs the ridiculous cost. The ONLY people that this thing will TRULY appeal to are the techogeeks with too much money and a fetish for anything small…regardless of the downsides.

My prediction: Fail.
Realistic Says:
January 16th, 2008 at 2:21 am

Um, Panasonic CF-W5
Smaller (width and depth)
Lighter
Cheaper (About $100)
Faster (CPU)
Longer Battery
built in DVD Writer

Mac what again?!?!
kva Says:
January 16th, 2008 at 2:27 am

It’s alway impressive to read the whiny bleats of those who pronounce anything Apple does as not up to their expectations:

1999: “Who is going to buy a laptop that doesn’t need wires to connect to the internet?”

2001: “Who is going to buy an overpriced 5GB MP3 player?”

2007: “Who is going to buy a smartphone without a real keyboard?

Listen, each time any one of you “Anything Apple does sucks” haters wants to type out your little killer opinions about the latest Apple product that you so obviously don’t quite understand–do us all a favor and wait about a year, then count how many millions have been sold and remember how smart you were to just STFU and spare all of us your divine wisdom.

Then you’ll be able go back to your freetard little EeePC’s, confident in the knowledge that you were right about the Tablet PC, the Zune and every Windows Mobile phone ever made.

Seriously
Jim Says:
January 16th, 2008 at 2:40 am

Wow. you ‘nerds’ need to learn a thing or two about electronics, and real world design issues. It’s more expensive than a macbook for a reason.
Rod Shuffler Says:
January 16th, 2008 at 2:41 am

Rich people will buy this. It will match my Zonda perfectly, thanks Apple!

Then as production ramps up and prices fall, you proles will reap the benefits in 2 to 5 years.

In case you have no idea what a Zonda is, just type it into google images. You think that’s chaep and offers much more than a Buggati? That’s how I feel about the MacBook Air.

Decisons decisions, and sooooooooo much money to spend ….
jshutzman Says:
January 16th, 2008 at 2:45 am

Disappointing. No FireWire 400 , No FireWire 800, no PCI express. In other words only slow HDD can connect. Shared memory for video, only drives up to 1920X1200 external monitor, 64GB SSD (that is so 2004…). My 200GB / 7200RPM feels small already. As far as sustained speed the SSD is slower than my HDD. With the 64GB SSD Photoshop pops up in 3 seconds and I have to wait 8 (Macbook pro)
I always lug a large D-SLR with my Macbook pro, so dropping 2 Lb from the load would make my backpack 18Lb instead of 20, who cares?
I am staying with my pro.
K diggy Says:
January 16th, 2008 at 2:47 am

Hey Kva, how about the Newton?
kva Says:
January 16th, 2008 at 2:55 am

Uh, Realistic…check the facts:

Smaller…uh yeah, smaller screen and cramped keyboard too.

Lighter…uh not so much 2.7lbs vs 2.9lbs

Cheaper…uh yeah, solo processor vs duo (The newer Panasonic C5-W7 with a duo chip/80GB HD/1gig of ram prices out at over $2K)

Faster…uh again, older solo model CPU vs Core 2 Duo (don’t think faster just on Mhz)

Longer Battery…could be, but nobody believes any manufacturers battery life specs (even Apple’s)

built in- DVD writer…uh, yeah–under the keyboard which as a result feels like crap vs a nice slim external package that you can choose to carry or not as needed.

And you see so many Panasonic lappies out there in airports, classrooms and everywhere these days, don’t you?

Kids, remember that it isn’t quite a fair comparison unless you compare Apples to… well something at least reasonably close in terms of specs and not against whatever excrement can be thrown up against the wall. (And you EeePC fans need to get real about that.)

No, it isn’t the value machine of the Mac laptop line (yes that would be the MacBook) and it isn’t the big gun either (that would be the MacBook Pro)–this machine was meant to be for those seeking the sweet spot of style, size/weight, performance and price. On all of those fronts, it is exactly where its supposed to be. Will it be a success? Let’s check back on that in about six months time and see.
kva Says:
January 16th, 2008 at 3:00 am

K diggy:

You got me…the Newton! Made by the John Sculley era of Apple that almost went out of business.

Bringing up the G4 Cube would have been the better comeback. Never said that Apple hasn’t swung and missed.
Betty Says:
January 16th, 2008 at 3:10 am

Who will pay extra for the slightly smaller iPod mini when the 20 gig is only $50 more?

People pay for sexy.
Heather Says:
January 16th, 2008 at 3:15 am

While I dont like the price either. Lets start with some facts ppl. First of all the smaller you make something the more it costs. I work in this industry and build custom laptops and pay half the price from my wholesaler for a desktop CPU then a mobile. This is a custom built CPU, so it is more expensive, and you can believe Intel is getting as much from Mac from it as they can.

Second of all has anyone seen the 1.8 hard drives come any larger. I sure havent. But I could be wrong. As for the SSD the 64GB, my price from my wholesaler is 1700 bucks. So the fact that you can get it for as littles as 900 bucks, mean they got deep discounts and it is a good price.

Travelers will like this, its easy, its light, and when you business is always on the move, as others have said, every pound counts. While when your a teenager and your lugging books in your backpack, you manage just fine. But the older you get the harder that gets, and anyway you can shave off the weight or size of that briefcase, or oversized laptop bag, is absolutely welcomed.

No optical drive, so what it? What part of it has a remote optical drive did you guys miss. Most users have multiple machines. How hard is it to put a disk in another machine and use it remotely.

This is meant for the guys who have to travel more days, then they get to spend home with there families, this is also meant to be a useful tool to the IT guys out there who often provide on-site service.

If you need more, buy the MacPro, but if you need the portability, Im sorry you will buy the MBA.

This is not about comparing apples to apples, pardon the pun. But some of you dont seem to realize you comparing Apples to Oranges.

If you want to know if Apple had a good idea, and what the public wants, watch the stock prices the next couple of months. I know all my IT guys, are kicking and screaming, that they cant wait for one of these.
Working Brain Says:
January 16th, 2008 at 3:37 am

You can’t compare a laptop starting at 1800 bucks to an iPod mini or nano.

Minis and nanos did very well because they were small AND CHEAP. To those people the extra 50 bucks wasn’t worth it for the space, so they stuck with the cheaper smaller “good enough” product.

This isn’t even in the same league.
Deliggit.com | The social sites' most interesting urls Says:
January 16th, 2008 at 3:47 am

MacBook Air: Thinning my expectations | Deliggit.com…

culturegarage…….
Ben Says:
January 16th, 2008 at 4:39 am

The update to the Mac Pro may seem minor if you don’t care… But 8 cores as opposed to 4 is a massive difference.
todd Says:
January 16th, 2008 at 4:48 am

Sorry but this is a very poor analysis, focussing way too much on spec lists and not enough on what the ultra portable buyer looks for. I think the place to start over is in the title: the expectations.
Pax Says:
January 16th, 2008 at 4:51 am

Realistic Says:

“Um, Panasonic CF-W5
Smaller (width and depth)
Lighter
Cheaper (About $100)
Faster (CPU)
Longer Battery
built in DVD Writer”

Um, NO!
The Panasonic is thicker, and has a 12″ screen, 1.2GHz Core Solo, 60GB HD, max 1GB memory and is MORE MONEY. (according to search on froogle.com)
Pax Says:
January 16th, 2008 at 4:57 am

Heather, the 1.8″ drives are now up to at least 160GB, they are in the new iPod Classics. However those iPods are 3mm thicker, so maybe they just wouldn’t fit, who knows. It’s possible that those extra 3mm would have made the MBA unable to brag world’s thinnest… so a marketing decision. I would have liked to see these new drives in the MBA for sure. The one thing that definitely seems lacking to me is drive space.
lajcik Says:
January 16th, 2008 at 5:30 am

Some people just dont get the f*ing point.

First thing. the SSD are a pretty new thing, and as with all media - it gets more expensive the more you want to put in one unit. It is (and will be) the same with EVERY OTHER media. Why do some people think that a drive that has 4x the capacity should cost less than 4x the money? It doesnt work that way.

Second thing - why compare it with laptops that are meant to replaced your work/gaming machine with the air? “OMG DELL HAS BETTER SPECS THAN THIS AND COSTS HALF THE PRICE” - then go buy a dell. Let’s see you carrying that in your backpack with other stuff around for the whole day.

As some people mentioned - this thing was designed to be ultra-portable, for people who dont need that much processing power but need to carry a functional computer with them. And the optical drive IS a fat, useless piece of hardware for such a machine. All ‘removable’ data can be carried on usb storage (i use optical media for backup ONLY).

Im guessing the majority of bitching is done by people who use their laptops for gaming. Can it.
MacBook Air: Thinning my expectations Says:
January 16th, 2008 at 6:02 am

[...] and certainly lives up to that mark. However, it was soon that my excitement would begin to fade.read more | digg [...]
MacBook Air: Apple drops a dud. - UndergroundScene Forums Says:
January 16th, 2008 at 7:01 am

[...] MacBook Air: Thinning My Expectations : culture|garage Quote: [...]
Danny Says:
January 16th, 2008 at 7:02 am

Computer parts are diffucult and expensive to make at smaller scale.

Some people will use a smaller computer. Enough that they can be sold succesfully.

End of pointless article.
ballyhoo Says:
January 16th, 2008 at 7:06 am

Ryan, I’m bummed too. But I want small. I would’ave paid that price, but this girl wants to put it in her purse. As all good girls do. I’m gonna buy an Asus EEE PC & hack it with Leopard. 3 months of fun & then return it to Costco before the refund policy wears out & maybe before ol’ Jobsie finally gets the sub-notebook out. Yeah Costco!
ZEROSUM1975 Says:
January 16th, 2008 at 7:19 am

YOUR AN IDIOT. AT LEAST OWN ONE BEFORE YOU OPEN YOUR MOUTH!!!
Eric Says:
January 16th, 2008 at 7:21 am

This product is flawed no matter which way you look a it.
It can be small enough to be something used JUST for transportation but people who move around a lot are business men. This computer does not have enough space and is WAY too slow to run any extreme software. The space and speed is perfect for somebody new to computers and just wants a laptop for solitaire, until they see the price tag. For now, in my opinion, only two laptops are being sold by apple, macbook for solitaire, macbook pro for business. The macbook air is just a conversation piece for a conversation you don’t want to start. “Why the F*** did you buy that???”
Brutusfly Says:
January 16th, 2008 at 7:26 am

I read a lot of people complaining because THEY DON’T WANT ONE! Why are you so angry? If it’s too expensive for you and under powered, I have an idea…DON’T BUY ONE! oh…and shut up. Me thinks thou dost protest too much.
[atomicdogma] Says:
January 16th, 2008 at 7:27 am

Expensive, yes. Limited, yes. (For now, at least). But this thing is the first step towards the future of mobile computing, which is wireless. Once again, Apple leads the way to the future of consumer computing.
~M Says:
January 16th, 2008 at 7:55 am

For now, thing is definitely a “niche” product. Some people have a need for lighter and thinner at any cost and most probably don’t. I agree that the specs are underwhelming, but this time next year it will probably be 2.4Ghz 4GB with 17″ screen and cost $400 less. This is what Apple does. They capitalize on all the “johnny need it now” fans riding on a big wave of hype and top dollar prices. Then eventually the specs improve while the prices come down and in the process the “new” technology becomes integrated throughout the product line.

So the early adopters salivating and waving dollars at this thing today will surely pave the way for touch screen and “pencil size” mobo’s across Apple’s laptop line in the near future. Mind you, those will be the very same consumers to “unload” their Rev. 1 Air’s for half the price (or less) this time next year so they can buy the new more capable Air Rev. 2 they “need” which costs 3/4 the price of this one and blows it away in specs (introduced at Macworld 2009 of course amidst the same veil of media hype and secrecy).

Witness the AppleTV finally becoming the product that it should have been all along, and at a lower price point. But hey if thin and light are your biggest criteria in a laptop and you gotta have the latest thing now… then by all means this is your piece. Just wait until you accidently drop that “manila envelope” someday (blog whining heard ’round the world yet to come).

So I’ll just give my thanks now to all the “johnny need it now” types for making this technology affordable and available in the near future because they got swept up in all the hype of a new Apple product and have more dollars than sense (or patience). ~M
Finally A New Mac for Me Says:
January 16th, 2008 at 7:57 am

For the past 3 years I’ve been using a 12″ PowerBook G4, before that, i used a 14.1″ iBook. and before that I had a dell piece of crap.

I have wanted to upgrade from my PowerBook, but after going from a 15″ Dell to a 14″ iBook that weighed half as much, to a 12″ Powerbook that weighed even less and was even smaller, I just couldn’t justify going bigger to the MB or the MBP. This solves my problem.
I’m a uni student in Australia, I lug around notes and text books, along with a notebook. The extra weight will save my back just that little bit more.

I don’t understand why people have such a problem with no superdrive - apple were the first to get rid of the floppy drive… and really, all the stuff i use now, is either downloaded, USB flash drives, or external HDD’s. I just don’t use DVD’s or CD’s unless i’m wanting to watch a dvd. But that is what I have a TV for.

I also don’t understand why people have a problem with it apparently being under spec’d. Sure ok if you want a desktop replacement it’s under spec’d, but if your just wanting a notebook to take to work/uni, do work on it, take home without having to lug around this overly powerful system, then it’s exactly what you want.
Sure I currently use my Powerbook as a desktop replacement with my cinematic display and a TB of external HDD’s, and sure when I get a macbook air, I’ll probably have to get a mac mini or find another alternative for a desktop. But why does everyone need a MBP, they’re so over powered for what most people are using it for… Why not buy something more suited to your need.

In regards to price, smaller is always more, my Powerbook cost me more than a desktop would of when i got it, but it was small and it has been great. And you’ve got the processor being 60% smaller because apple asked, that would of taken a lot of effort, otherwise I’m sure they would of made it 60% smaller in the beginning. The crazy small motherboard… it all cost money…

Once again the optical drive, why have something in there that i just don’t use every day, sure if I need it, then I’ll wirelessly take control of someone elses, or if i find that doesn’t really work, I’ll just copy the disk onto a hdd and use that. How many of you use your optical drive every day for something you couldn’t use something else for.

In regards to how this is going to go as a product. I think it’ll go great, I know heaps of people who have already pre ordered it, not because they’re mac geeks, these guys are buying their first mac, but because you can not find a product at all that meets so many people’s needs as much as this does.
Finally A New Mac for Me Says:
January 16th, 2008 at 8:04 am

oh finally, to all you people who are saying you wouldn’t buy it because it’ll be upgraded next year.

Do you own a DVD player? If you do, why would you bother, we all know that DVD’s are going to be out of date soon enough and soon there will only be Blue Ray… Or how about VHS, you still got one of those? They’re old as, why would you of bought one of those, that’s old technology everyone knew they were going to improve.

How about your PC, why did you bother buying a computer when Win 3.1 came out, everyone knows it was just going to be improved straight away, oh wait, how about your P3 Running Win 98, why did you fork out so much for that when it was going to be out of date so quickly.

I think you see my point, if not…. You can always use the excuse that something better will be released soon enough, but you can always use that excuse and quite simply you just wouldn’t own anything technological….

Wake up and realize, technology is under constant development, as soon as you’ve bought it, there is something better out there.
Masters of Media » Apple bombs blogosphere with an airstrike Says:
January 16th, 2008 at 8:07 am

[...] in my opinion the MacBook Air is nothing more than a very sleek gadget and slowly but surely the excitement is fading on other blogs as well) and the impact it’s creating on the [...]
filth Says:
January 16th, 2008 at 8:20 am

I hear a lot of people saying “it’s not for everyone”. If by that you mean “It’s not for almost anybody”, then I’d whole heartedly agree.

Let’s get real: If 1kg and a few centimeters of extra baggage is worth paying an $800 premium on a gimped system, there’s something wrong with you. I personally owned a Dell 700m laptop that weighed about 4lbs and that was more than portable enough. I can’t imagine needing anything smaller, other than if I needed a laptop to match my (rich) hip artist/yuppie lifestyle (I plan on seeing this laptop a lot around downtown Manhattan).

Sure, there are other companies out there offering ultraportable systems but they are marketed to their niche - NOT stanced as a flagship product that gains lots and lots of hype, announced at a lavish keynote speech with thousands of people watching and listening in. A company like Apple, with its lackluster, over-priced system line up, needs a lot more than a thin laptop to please the consumer with a brain…

If this new announcement excites you after knowing all the dirty details, you can’t help but admit you’re a MACfag who knows doesn’t care and knows absolutely nothing about computers. Either that or you’re super bloody rich and will laugh as you read this post and wipe the hundred dollar bills you just shat out from the crack of your ass. If you’re the later, then I stand corrected.
Bobo Says:
January 16th, 2008 at 8:40 am

These (and other manufacturers - not just Apple) laptops are priced this way for a reason. It takes R&D and more expensive design considerations to make a laptop this small. Look at any other laptop maker with an ultra light laptop.

I agree about not updating the others…
florist in palm bay fl Says:
January 16th, 2008 at 9:28 am

this is simply a toy to impress your materialistic friends with and to show off how uber-cool you aspire to be. the specs and cost is purposely high to keep it out of the reach of the unwashed masses, thus giving the owner a cachet.

given the commidization of hardward, apple is selling style over substance.
Rick Says:
January 16th, 2008 at 9:42 am

I want a Macbook Pro. I’m tired of being the guy with the desktop PC. I want to be cool like you guys. No, seriously.
Name Says:
January 16th, 2008 at 9:43 am

If you buy a Macbook Air, what you are paying for is portability. What you do not seem to grasp is that assembly, engineering, components and fabrication are more expensive when you are trying to make a machine with this form-factor. Are you really not able to understand why there is performance difference between a 1G Macbook and this machine? Really?

It’s important to know what you know… and *you* don’t know computers.

And on a more subjective level, YES… I will GLADLY pay more for LESS hardware. If I am going to take a flight I do not want to lug around a bunch of useless components in my knapsack… I do not need a dial-up modem, ethernet port, extra USB ports, optical drive, PCMCIA slot. I will GLADLY pay for the freedom of not shlepping a needless 2 pounds of gear as I travel.

So the choice for me is really: Asus EEEPC or a MacBook Air. The latter is pretty tempting since I get a full-fledged computer. The Asus is fine for net access… but too pokey for much else - not too mention the little screen is somewhat painful.
Onetrack Says:
January 16th, 2008 at 10:00 am

Instead of moaning about the ‘ missing mac ‘
why not simply make your own?

My ‘ Hack Pro ‘ is faster than a base real Mac Pro, 1/6th the price and a lot more capeable.

Specs are:
Gigabyte 945gcmx-s2
4 gig pc 6400 oz platinum
E6600 core2duo oc’d to 2.8ghz
2x 500 gig / 1×320 gig sata
pioneer 112d optical
nvidia 7950GT
22″ acer screen
Crammed into a nice small thermaltake lanbox light
Dualbooting Leopard and Windows Vista

My next system will be a quad with an 8800gts in it based on an intel 975 badaxe2 and a Q6600.

Apple will never build it, so its up to you to do so.

http://www.youtube.com/watch?v=om7mziP0Jdk
Name Says:
January 16th, 2008 at 10:03 am

@cardboardbox Says
> a gimped version of the macbook pro”

Uh… MacBook PRO? I think you mean the 1Gen MacBook. Are you adding “Pro” because they are both aluminum - and therefor in your mind, the same?

And you think it is “gimped.” Would it still have been “gimped” if the optional optical drive had been bundled with the computer? Wtf… buy the optical drive then. Personally, I don’t have much use for a second external optical drive so I don’t need it. If it bothers you so much - fine - here’s a website for you:

ebay.com

I wonder how much a 5 year old external DVD drive will cost you… $20?

I can’t help thinking that people who are unimpressed by a computer with a decent CPU and memory that is less than 1 inch thick… the only explanation is that you don’t know what you’re talking about. Sorry, tat’s the only explanation.

If you want to complain, and have a clue, you’ll whinge about the non-user-replaceable battery. That’s the only reasonable complaint I can think of. I was hoping for a smaller height+width - but given the 1 inch depth and peppy CPU that isn’t a reasonable criticism.
Richard Mondello Says:
January 16th, 2008 at 10:14 am

Although many of these points are valid, calling Apple out on the $999 Solid State Drive is simply unfair. It’s an expensive part, very expensive.
Name Says:
January 16th, 2008 at 10:16 am

I am annoyed. Can’t stop commenting.

> The higher-end MBA with the 64-gig SSD and the “faster” (I use that term loosely) 1.8gHz chip begins at over $3000
I see over at Ebay there is “Super Talent 2.5″ 64GB 64 GB Solid Stae Disk SSD” going for US $1,998.99… and suddenly it begins to make sense. It isn’t Apple’s fault that solid state drives are more expensive. Frickin’ everybody knows that. That happens to be exctly why there are only ahandfull of computers on the market that use them. It’s cutting edge technology.
JoS Says:
January 16th, 2008 at 10:30 am

I’m not sure what all the fuss is about. If you don’t like it/want it then don’t buy it. i think it is slick and i will buy it (with the $999 SSD). why? because i feel like it. i have a feeling that the haters here just don’t have the $$ to blow on a MBA and iPhone…
JoS Says:
January 16th, 2008 at 10:40 am

@florist in palm bay fl
“this is simply a toy to impress your materialistic friends with and to show off how uber-cool you aspire to be”

really? wow, you really know me. almost better than i know myself. you have such insight into my desires, it is uncanny.
seliko Says:
January 16th, 2008 at 11:00 am

At the end of the day, this laptop was made for tech-savvy yuppies sitting in coffeeshops, surfing the net, while all the others around drool their asses off.
bump909 Says:
January 16th, 2008 at 11:01 am

..or laugh at them
El nuevo Apple, que fuerte!!!! « Formar a un formador Says:
January 16th, 2008 at 11:05 am

[...] La gran estrella ha sido el MacBook Air, el portátil ultrafino que ha acaparado todas las miradas. El amor ciego de los Macfanáticos se ha traducido en un sinfín de halagos al ver cómo Apple ha conseguido meter un portátil en un sobre. Pero una vez superada la euforia inicial, empiezan los análisis más críticos. Algunos usuarios echan de menos que sólo tenga una ranura de USB, su precio es excesivo, su velocidad de proceso no es demasiada, no tiene disco externo…Algunos están decepcionados: “Cuesta casi el doble que el peor de los MacBook, y tiene menos expansión, menos puertos exte…. [...]
spamme Says:
January 16th, 2008 at 11:15 am

World’s thinnest is a lie, the Vaio x505 come out before this, and it is still thinner.
Cory Says:
January 16th, 2008 at 11:20 am

Oh and by the way, the vaio x505 is *not* thinner on the thinnest side, and is .01″ thinner on the thick side. Hardly a good comparison when you consider the specs and battery life also.
Macbook Air « Thoughts On The Spot Says:
January 16th, 2008 at 11:50 am

[...] “apple service is good enough, you moron!”. I saw just the same thing again here - and before even 24 hours were passed: Someone complained that the macbook air did not live upto [...]
Macbook Air - BWHacks Says:
January 16th, 2008 at 11:53 am

[...] MacBook Air: Thinning My Expectations : culture|garage GG. __________________ Мы коммунисты. Вместе, Интернет будет наш. [...]
AlyssaJo Says:
January 16th, 2008 at 12:29 pm

I am excited about the Macbook Air. Is anybody else trying to get a free one? I found a guide at http://www.Free-Macbook-Air.com and I think I am gonna get mine free that way. I should get it right when they start shipping, I am almost there!
John B Says:
January 16th, 2008 at 12:30 pm

Your wrong. Apple margins are typically about the same; this laptop has component cost issues.

It is designed as a $1000 laptop but costs bring it up:
Flash HD is $500 CHEAPER than anywhere else!
ipod drive cost more
new LED “green” displays cost more
new custom package CPU/GPU/bridge chips cost more
new keyboard isn’t mass produced into macbooks yet
METAL precision made cases COST more

+apple may be pricing on higher end of their typical margins
Clearly this is a sub-notebook that didn’t meet the price range yet. No firewire = not serious. The form dictates the battery situation.
[atomicdogma] Says:
January 16th, 2008 at 1:03 pm

If you can afford to buy a Ferrari to drive you to the corner store, then buy one. If you can’t, don’t buy it. That simple.

At the end of the day, it’s your freakin’ money, so do with it what you like.

So pardon me, for now. I gotta hop in my Ferrari to drive to the corner Apple store and buy me one of these babies, while the rest of you broke-ass mofos watch me through the windows of Starbucks sipping my half-caf/de-caf mocha latte while download music and movies from iTunes onto my new MacBook Air.

Here’s a dime, kid. Go buy yourself something nice, like a Zune or something. Just don’t spend it all in one place, ok?
Omar Says:
January 16th, 2008 at 1:09 pm

Cry me a river. When Apple doesn’t release something because the technology isn’t ready yet (3G for iPhone, e.g.), people whine. When they release something where the technology isn’t yet mature (SSDs on MacBook Air), they whine. If they didn’t offer SSD as an option at all, you’d whine about that. And if they didn’t offer the cost-saving mini-HD option, you’d whine about the price. And when Apple adds 3G to iPhone, people will no doubt complain about the cost or the shorter battery life. Whine, whine, whine.

It’s technology, people! It has its limitations. Apple’s just a brand that tries to make it enjoyable and hassle-free, if not friendly to your wallet.
Mr.Chips Says:
January 16th, 2008 at 1:51 pm

Ryan, I totally agree with you. I own the latest MacBook (with the Santa Rosa chipset) and I am more than happy. I was concerned that the Air would replace it, and I would be obsolete, but that was not the case. The Air segment is different, it is for those who do not care about capabilities but desperately need the “cool factor”… not for me… I stick with useful technology.
Alaskan Fox Says:
January 16th, 2008 at 1:59 pm

Here are a couple tid-bits for all you “Steve Jobs is God and all his products are bits of heaven” people…

Ultra Portable = Ultra Limited
Expand? get a docking port, external HD, external optical, not so portable anymore, eh? bet the extra crap you got is heavier than any other ultra-portable.

Wireless everything = useful nowhere but home.
I dont need extra stuff considering I can Wireless N to all my junk! yeah, at HOME??? again, have fun lugging your extra crap with you.

It is cheap for its catagory/only one in its class = gimick/lie. oversized ipod? maybe… no features at ALL that you cant get built in to other ultra portables…

everything is shrunk to ungodly small = everything performs like CRAP. I guess you people never heard of
A. picoATX? I can fit an entire computer in a 5.25″ bay inside my tower… (probably perform better too)
B. Intel’s 45nm design process and thermal scaling? it is made smaller my tail. the core is the SAME SIZE as any other 45nm Core 2, just throttled back to generate even less heat than an already thermal friendly design, with a smaller footprint to boot. not a huge leap in tech to shrink traces and silicon…

light weight = untill you add all the other things needed to make it do WORK. carry around your Macbooks and Macbook Pro’s, it performs better and you get a workout at the same time!

Sorry, but unless you want to be labeled as the traditional “Mac elite”, or have money to burn on a useless product to make yourself look cool, then the Air deserves a nice big

FAIL

btw, how many people are aware that 802.11n is still DRAFT? it is just a nice way of saying BETA.

Thanks for your time and let the flamage begin!
Fubiz Says:
January 16th, 2008 at 2:07 pm

+1
Peter Says:
January 16th, 2008 at 2:13 pm

I completely agree with your article. Apple has been getting away with shit that they wouldn’t have if they were a small company. The MBA is kinda cool, but I’m not willing to drop that kind of money for kinda cool. I was shocked when I read that it didn’t have a disc drive, and that it was more expensive. It’s a stripped down laptop, it should be cheaper than all the others! The sales will show how outrageous it is. They’ll probably drop the price, just like they did with the iPhone, they have to. Rant complete.
JoS Says:
January 16th, 2008 at 2:29 pm

@Alaskan Fox

obviously the MBA is not for you. we are okay with that. but are you?
Russ Says:
January 16th, 2008 at 2:31 pm

Geez, dude - Apple didn’t release the product you wanted, but instead released something else (geared toward a specific market), and you pick it apart because you’re comparing it to the dream machine YOU had in mind?

FYI, I LOVE my Mac Pro, MacBook Pro, and iPhone. Part of the reason, probably, is because I don’t WISH they were something they were never intended to be.
Jake Says:
January 16th, 2008 at 3:03 pm

your missing the point. the macbook is a ultramobile pc. Most ultramobile laptops dont have optical drives, and are underpowered as well.
Mike Says:
January 16th, 2008 at 3:05 pm

I look at the the MacBook Air, much like the original Apple TV. Apple is testing that market space to see how much interest there is in ultra-portables. They found out early on with the Apple TV that there is interest, but that their first gen Apple TV didn’t deliver what customers wanted. It’s the same with the MacBook Air. There seems to be a lot of interest in the ultra-portable, but they missed the mark with consumers on some key areas:
— Non-user replacable battery
— Soldered memory chip
— Lack of ports for devices people use
— No optical drive

I expect the next generation of this to come this fall or next January and it will deal with a lot of these issues, and have some major price drops.

What I try to focus on more is what Apple did put into this device.
— thin, small design factor.
— oled screen
— 802.11n wireless built in
— solid state drive

As these technologies grow, they will become easier to integrate and cost less.

No question, Apple missed the consumer mark on their first try. What they have done is raise the bar for ultra-portables, and set the standard for the next generation of ultra-portables.

Basically, they did what they always do best. Innovate and Design. Watch out for the next revision of this sucker!
Donald Says:
January 16th, 2008 at 3:20 pm

I just wanted to point out that the cheapest solid-state drive on New Egg is $1500 for the same exact size. Apple is getting a good deal at $999 in my opinion. Would I buy an Air? No, but I know people at work who own Sony’s that would.
Alaskan Fox Says:
January 16th, 2008 at 3:22 pm

@JoS and Russ

So answer me this. What market IS this geared for? there seems to be a big debate on that, since to me, it doesnt seem to fit any…

And yeah I am ok with it bc I certainly wont get one!
Hax Or Says:
January 16th, 2008 at 3:25 pm

The MacBook Air is perfect.

If you need more in your MacBook, you can go with the Pro and save yourself some money.

The AnsweR: This is a notebook for women, particularly women like my wife. They aren’t techno-dweebs like myself.

All of the women who I thought would love this notebook, adore it! Apple got it 100% right.

If you, like Ryan, do not want or need a notebook like this, there are plenty out there for you.

But if you want one ‘this slim’, with a screen and keyboard ‘normal sized’, well the technology has to catch up with your expectations.

At this point, Apple is clearly doing what it can. Did you see the entire Mac is on one card now? No wonder they had no room for ‘old school’ ethernet card. It’s just not necessary looking forward.
Chris Says:
January 16th, 2008 at 3:28 pm

Wow! This is actually the first analysis of a Mac that actually takes price into consideration! Holy crap.

Everyone knows that macs are better machines than PC’s……and they damn well should be. They are three times the goddamn price!

I have a pc laptop with 2gb ram, 120 gig hd, and duo core processor.

Total price $780.

The same macintosh with equal specs:

$2200.

It seems like price doesnt even matter to Mac fans. Weird to me.
projectmanagement Says:
January 16th, 2008 at 3:32 pm

Could not agree more. There is a limit to design over functionality. Better get a subnotebook by dell (if it were not for the OS that comes with it).
Bo Says:
January 16th, 2008 at 3:36 pm

They released this for the same reason they released the iPod Touch: to prove that they are the forerunners of bringing in the latest in technology, even if the price and capabilities don’t really match up. Buying first generations of any technology is dumb anyway.
Dan Says:
January 16th, 2008 at 4:19 pm

This will be a big flop. This is a worthless machine. They just know suckers are going to go for the newest and sleek shit just to try and look like a hip douche. (You know, like Steve Jobs.) No wonder their stock started plummeting during the keynote.

This notebook is USELESS and overpriced soon to be followed by “Overhyped”.
Bruno Says:
January 16th, 2008 at 5:13 pm

FINALLY!

FINALLY SOMEONE WHO DON’T TALK SHIP!

TKZ!
Greg Says:
January 16th, 2008 at 5:18 pm

http://gizmodo.com/345574/is-macbook-air-worth-the-money-five-slim-laptops-face-off
I’d have to say that for what it cost and what it can do, its not really all that competitive, although neither is the sony. But the other three offer some interesting things, such as the dell with a 128m nvidia video card in one, with optical drive and only 2x as thick, still small and fairly lightweight - not to mention same screen size.

I’d have to imagine the 4200rpm hdd in the MBA is slooow. I don’t think this would be worth more than bragging rights or ‘the look’.
Salvador Says:
January 16th, 2008 at 5:42 pm

I just preordered a MBA. I’m a photographer/videographer. I travel all around with over 450lbs of equipment and 1 assistant. When you’re lugging all this equipment around, any weight you can afford to lose is worth gold. And you can probably charge twice as much just walking into a client presentation boasting a MBA I look forward to traveling with both my MBA and 17″ MBP. I’ve owned several powerbooks and macbooks, great investments…payed for themselves more than double
Omar Says:
January 16th, 2008 at 5:50 pm

“It’s a stripped down laptop, it should be cheaper than all the others!” — except when it has a processor that’s uniquely designed for it. It hasn’t benefitted from economies of scale yet. Yes, the price will drop later. But such is the fate of being an early adopter of any new technology. I can’t believe people expected an ultra-slim laptop to be dirt cheap, especially with LED and SSD. In the PC category it has always, always, always cost more to have less performance in a smaller form factor. People expect miracles out of Apple - they’re a victim of their own success.
Jeremy Says:
January 16th, 2008 at 5:58 pm

It’s funny I posted about the same article… (fr) http://www.soulvisual.com/blog/index.php?2008/01/16/61-mac
This machine will be completely re-thought in a year or two, then it’ll be good to buy it
jason Says:
January 16th, 2008 at 6:06 pm

macs rule, pcs suck…

it’s the same argument all over again people… Yes, I’m a mac user, but I also use pc’s here and there. The thing is, if it doesn’t meet my needs, I’m not going to waste my time (or money.)

The MBA is not for me. It looks cool, but I have a phone that does similar.

Good Day
MacFANBOY Says:
January 16th, 2008 at 6:12 pm

This laptop has one really big problem which is that you can not replace the battery anyone that truelly uses a laptop on the go has multiple batteries with them. Also stop comparing it to the sony, sony is one of the most overpriced brands out their compare it to a dell xps which is less and has way better specs 80gb is way to low even for ultraportable laptops this days. The idea is amazing because of it is such a thin laptop and certainly in a couple of years this would be something to watch for.
Chris Says:
January 16th, 2008 at 7:48 pm

I’ll keep my Thinkpad, thanks.
Roger Says:
January 16th, 2008 at 7:50 pm

YOU ARE AN IDOT!!!
Joe Says:
January 16th, 2008 at 8:18 pm

Phew, I’m glad I’m not the only one. I like Macintoshes; they’re the better products Apple makes. iPods, iPhones, whatever. It’s their computers. MacOS is fun to tinker with, the Mac Pro is sweet, but gosh, so expensive.

It’s always the argument against Apple because it’s always true. There’s no Mid Range desktop. This toy they just released is just that, a Toy. I’m sorry, but if you think the normal MacBooks are so big as to justify the cost of this thing, you need to get some exercise.

It’s a novel idea, but it’s WAY off the price mark. Ohh, I’m sure some people will buy them, but it’s most definately not a product that will make any headlines past a week or so.

I just don’t think Apple will be able to sustain their market with these kinds of prices forever. They’ve grown a lot recently, but to continue they’ll have to start making products that ‘normal’ people would be willing to spend their money on.

In the meantime, my Hackintosh and my MacBook will do me just fine.
Enzo Says:
January 16th, 2008 at 8:33 pm

To this moron: “Give me a HP laptop and let me do my work.”

Take your HP and your Toyota and live happily ever after. I’ll take my Macbook Air, iPhone and Porsche anyday.

If you can’t afford something, that is your problem. Get some more education and a better job.

Not everyone is broke. Apple is high end, not a low end Dell.
Matt Says:
January 16th, 2008 at 8:45 pm

It’s all about the Asian markets. Mac laptop sales have hardly any market penetration in Asia because over there they want the super slim lightweight laptops so they can ride their bikes and mopeds and other eco-friendly vehicles around. And well, Asians are all about small, thin things. It’ll be a killer in that market.
Jordan Says:
January 16th, 2008 at 9:26 pm

Now, you see the problem is Lenovo just added a FULL multi touch screen, for us Canadians 2.4Ghz C2D, in a 12″ convertible tablet, with active digitizer, right now, Lenovo has kindly dropped the price of it by 500$! If you drop the tablet feature its even CHEAPER, every aspect of it is magnificently better. Unless of course, you require something SUPER SKINNY; go tell your significant other that lol or, of course, as stated before, you are a mindless crowd follower that HAS to have the trendy overpriced hardware.

As for the mac side, has anyone read news on the Hackintosh?–Breaking borders with PC hardware running OSX

and if you want a better mac, you have two options, one as stated above, macbook which is still nice in size itself, and of course, in the making, a Hackintosh laptop, all the great cheap hardware from the PC side, but with OSX
Joe Says:
January 16th, 2008 at 10:00 pm

“Apple is high end, not a low end Dell.”

Therein lies the problem. Apple hardware is fine, but it’s not any HIGHER end than offerings from others. You can get a PC from another company with the same specs for less money. You can’t buy a Toyota that goes 0-60 in 3 second.

Sure, not everyone is broke. But you don’t have to be broke to see the crazy price mark-ups and get pissed about it. And, Apple isn’t trying to sell to Millionaires only. I have a lot of friends that have used Macs for a long time because they do Pro Tools and such. Once I’ve shown them that they can do all that stuff on Windows, they buy PC’s. It’s not because they want to give up MacOS (and they really like their Macs) it’s because they can’t afford to pay Apple’s high prices for every upgrade. They lose a lot of their core customer base.

And this Dell bashing? It’s old. (Is it an insecurity thing?) Yea, Dell sells some low end stuff that I don’t care for. But their high end notebooks and PC’s are every bit as good as an Apple. The same CPU’s, the same motherboard manufacturers, and less cost. The high end Dell notebooks (Precision models, some XPS’s) are very nice.

I don’t understand this blind brand loyalty. They’re a corporation trying to soak you for as much money as possible, just like any other corporation. Don’t fall for it.

I like using my Mac and I’d rather MacOS be big instead of Windows, but every time Apple tries to get me to pay huge dollars for the same hardware it just makes me dislike them a little bit more.
kva Says:
January 17th, 2008 at 1:24 am

Thank goodness Joe is here to save us all from the tyranny of Apple’s insane pricing structure. But that is an old card that really has been played too many times and just isn’t true.

No you can’t buy the same thing for less money–you can buy less capable machines. Not that they are bad machines, just less capable. Seriously, price out equal capabilities (don’t forget to include the software included) and Apple’s premium runs typically no more than 10%. This is true and even PC Magazine has said so on more than one occasion.

Yes you can run Pro Tools on a PC. Photoshop too. And most professionals who make their living doing either, do it on a Mac. Go into any recording studio or design studio and count the number of PCs vs Macs. Why is that? Because they depend on their hardware to make them money from their creative work. (And note most serious music types are dumping Pro Tools for Logic Studio as fast as they can, the same way editors have dropped Avid for Final Cut Pro in droves.)

This is before we even talk about the superiority of the MacOS to Vista, which everyone has pretty much agreed is the case (again even PC Magazine had to admit it.) High prices for upgrades? Yeah that Ultimate version of Vista was so much less than $129 for Leopard–which would only get you what, Home Premium?

We get it–you are everyman, disliking paying premium prices for premium goods. Stick with your Ford or Chevy at 25-thousand, when many will pay more for an equivalent import that is still just a car. But the masses are buying a car with more features, better performance, and more reliability. In other words, they are buying a better all around experience.

That’s why Apple has brand loyalty unlike any other PC maker. It sells a better all around experience and people will pay for that over a cheap lousy experience every time. (Don’t believe it, compare a call to Dell Tech Support with a visit to an Apple Store Genius Bar.)

Give Apple credit where its due, they figure out slices in the market and then deliver products that will likely sell in them. When they miss, they take what they learned and build on that to make a hit that everyone else eventually copies in some fashion–but they fail to copy the experience.
be_free Says:
January 18th, 2008 at 11:44 am

whine whine whine, Apple do what they always do, break rules, creates new standard. Does it occur to you that the new smaller processor created specifically for Air might have anything to do with the cost? Air is OBVIOUSLY not meant to replace your existing laptop or desktop, it addresses our increased portability, and uses technique from the iPod, look at it as a electronic book reader if you will, but with more powers, although not as much power as a regular computer.

This is a 2nd laptop, a cafe laptop, a travel laptop, a concept in its infancy considered as a luxury item (and priced as such). But wasn’t the iPod a luxury item when it came out. I’m on my third iPod, and before I had never even considered to pay more than $50 for a portable player. But now, the iPod does more than play music and its evolving, so I pay more.

Now, be happy for this trend and for the 2nd or 3rd generation Air, or wait to see what the competitors will come up with. Consumers will be the winners of Apple’s drive to break rules and challenge concepts. KnowhatImean.
Qewy Says:
January 20th, 2008 at 1:25 pm

If you have to ask how much an Apple product costs… Apple
is not interested in having you as a customer.

Apples are for the elite. No PC drones allowed!!

Without the Mac, this would be sad, Wintel, Gatesean desert of paying the least
to get even less, and thinking you are not the ‘masses.’ This is the
definition of ‘the masses.’

Just because you can’t afford a Macintosh, all is still lost, as you are now left
with your extra-nifty collection of Zunes and worthless Vistas.

Oh Yes, and your cheesy Lenovos.
The MacBook Air: Roll Out The Meh. « Media Junkie Says:
January 21st, 2008 at 5:37 am

[...] (Pic from culturegarage) [...]
Jessie Says:
January 27th, 2008 at 12:31 pm

Jessie…

Thanks for the post. I couldn’t agree with you more….
Windows Vista Home Premium slow start up issues Says:
January 29th, 2008 at 3:16 am

Windows Vista Home Premium slow start up issues…

…
Price of the screen? ... Anyone? Says:
February 22nd, 2008 at 1:33 am

I worked at CompUSA (now closed) and we never got to see the new Air but we had a wide collection of Sonys. Including their ‘ultraportables’ with the ‘carbon fiber’ and they are a ‘piece of crap’ in fact I told customers NOT to buy it mainly because we had two displays that had accedentaly been broken by employees and another that someone tried to steel. All with broken screens because to get the laptop that small the screens become paper thin. Meaning that if you close the lid too hard you will be looking for a replacement. I think the air will be a little better but by no means less vulnerable.

(CompUSA TECH)
CCJ Says:
April 9th, 2008 at 10:21 am

I am a Mac person. I have been for almost 15 years. I work with Windows everyday at work. I hate Windows. I appreciate its place in the computer world. Nonetheless, the very structure of the Mac OS is much more robust and secure than MS DOS can ever hope to be. People buy Macs because they are sick of having to fix their PC every year and having to install a crap load of drivers to get their damn printer to work. Macs just work.

Now the Macbook Air. It is the epitome of Apple abandoning its pro community. It is the epitome of what the mac fan boy wants. It is under powered, over prices and designed for trend whores. 99% of the people who will buy a Macbook Air will be new mac people. They will know little to nothing about computers. Anyone who was in the market, and knew anything about computers, for a computer would buy a macbook pro or a macbook.

Spec sheets are useless when doing a cross platform comparison. Macs are more than twice as efficient with their resources than pcs. My G5 will blow your xps Dell (crap) out of the water even with way more resources than my G5.

I write code for Adobe. I have worked for Microsoft and I will never in my life buy a windows machine. Especially Vista.
MacBook Air Could be More Hype than Help Says:
April 24th, 2008 at 10:43 am

[...] starting price for the MacBook Air is way more than most people would ever consider spending on a notebook computer. To make it even [...]
free macbook air Says:
May 5th, 2008 at 9:53 am

I have been waiting long enough and i now feel it’s the right time to invest in a macbook air to be honest. I’m starting a graphic design course at college in September and want to have mastered the feel of it by then.
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cenovis Says:
July 20th, 2008 at 5:57 am

This thing isn’t that small. It’s a bit lighter, and a bit thinner, but for that you’re sacrificing a lot in features and cash. I am a fan of UMPCs (ultra mobile PCs) and I have to say that I would not buy this. This is not a real UMPC, but you’re making comparable sacrifices for something that is still quite large. Is the only upside supposed to be that it’s a (trendy) Mac? If so, I’ll pass. I just ordered the Fujitsu u810.
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