Esquire has a VW and Wilco fetish : culture|garage

Esquire has a VW and Wilco fetish

March 20, 2008

Posted by Chris

Tags: advertising, music

Esquire recently released a list of top ten car commercial songs. Apparently, they have quite a fetish for VW and/or the (highly overrated) band Wilco. Five of the top ten songs were from VW ads featuring Wilco. I am not a huge fan of Wilco, but I do like the above ad featuring their song, Either Way.

The list was pretty good, but John Mellencamp? Seriously? I agree, with the Ford Edge commercial, Band of Horses, ftw.

I made a short list of ones I felt should have made it and embedded them post jump… any other ones I missed?

VW Jetta: J. Ralph, One Million Miles Away

Kia Spectra: Joe Purdy, Can’t Seem To Get It Right Today

How the hell did this one not make the list!?

VW Cabrio: Nick Drake, Pink Moon

Jaguar: Spoon, I Turn My Camera On

So what, else is missing?

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7 Responses to “Esquire has a VW and Wilco fetish”

Ryan Says:
March 21st, 2008 at 11:02 am

I <3 the Cabrio commercial. I remember seeing that before I could drive, and it made me want a car that much more (albeit not a Cabrio).
Chet Says:
March 21st, 2008 at 11:43 am

Pontiac: Deus

http://youtube.com/watch?v=KdtEn7DHMW8
Adrian Says:
March 22nd, 2008 at 7:10 pm

The cabrio commercial is far and away the best car commercial i’ve ever seen. Amazingly shot.

I remember reading years ago that spot alone boosted Cabrio sales for VW like 10% or something crazy.
Noodle Says:
March 23rd, 2008 at 12:42 pm

My 2 favourites, again VW..

http://www.youtube.com/watch?v=0GuBdvA7Qus

http://www.youtube.com/watch?v=Ex7Uu5×6ssY&feature=related
kansei Says:
March 24th, 2008 at 9:17 am

I agree with both of your vdub choices.. I’m shocked that they picked so many vdub commercials but left those two out.

The cabrio commercial is so, so good. I have the pink moon album just for that song, and yes I will only listen to it while driving in my car, at night, with the windows open (stupid protege5 not being a convertible lol)
kansei Says:
March 24th, 2008 at 9:28 am

oh and I’d nominate these:

http://youtube.com/watch?v=R_tjM8eEqUo –might not be artistic but I think it makes a nice statement.

of course this semi NSFW uk Mazda5 commercial:
http://youtube.com/watch?v=iWHExiLhqWA

and as my single favourite piece of automotive advertising video ever created:
http://youtube.com/watch?v=a7XuL0OoyXE&feature=related

it’s breathtaking.. it seriously makes me want to buy nothing else ever again
Chris Says:
March 24th, 2008 at 1:03 pm

Keep in mind these are the best car commercial SONGS. Not best car commercials. I can do a “Chris’ list of top car commercials” at some point.