Aston Martin helps turn a mom into a MILF : culture|garage

Aston Martin helps turn a mom into a MILF

March 27, 2008

Posted by Chris

Tags: Uncategorized

Click on image for larger view.

Being that I work in advertising, I am a big fan of AdRants, an blog all about the absurdity of advertising. While I was perusing it today, I came across these regional ads for Aston Martin of New England.

It’s a quick read and you easily see what they are trying to do. The humor and wit is funny. But it doesn’t really “fit” the brand. Regardless, I thought you would enjoy it. Two more after the jump.

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8 Responses to “Aston Martin helps turn a mom into a MILF”

Jim Says:
March 27th, 2008 at 12:59 pm

Wow. Very nice. Good proportions, use of white space and balance. Are these supposed to run in newspapers or regional enthusiast mags? I hope they get it to the right audience. It appears that it could work well for a non-enthusiast reader.
-Jim
Chad Says:
March 27th, 2008 at 1:17 pm

I see the mom/milf one as a good idea, because it is trying to attract a non-traditional buyer. The others don’t do it for me.
John Says:
March 27th, 2008 at 2:58 pm

Definitely too low-brow for Aston Martin in my opinion. Not that I would ever be sophisticated enough for an Aston Martin, but you know what I’m sayin’
Raza Says:
March 27th, 2008 at 3:37 pm

I don’t see this ad campaign as being effective. Humorous as it may be, Astons aren’t bought by your average consumer.

That’s before I even mention that the V8 Vantage isn’t as good as the 911 despite costing and the styling is half hearted, since it just looks like very other Aston.

And I agree with John.
Chris Says:
March 27th, 2008 at 3:39 pm

Hence my comment in the write up, “it doesn’t really fit the brand.”
Raza Says:
March 27th, 2008 at 3:40 pm

So now you expect me to read what you write instead of just looking at the pretty pictures?

Seriously, Christopher, sometimes you ask too much.
993C4S Says:
March 27th, 2008 at 4:59 pm

I like them. I think the purpose of these particular adds is to go after a “non-traditional” buyer. It’s very rare to see pricing in any luxury car advertising (especially leasing).

It’s the old, “if you have to ask, you can’t afford it”. However, there are a lot of people who can easily afford $1500 a month for a lease and may never have even considered an Aston before; this type of advert could hook them in.
UNANIMOUS Says:
April 1st, 2008 at 6:01 pm

I own a Vantage and I think it’s hilarious, but will it sell more cars, ahh nope.
More likely the dealer is going to end in trouble from Aston Martin UK for this ad campaign.