So, here is an interesting one to ponder…what car manufacturer has the best website? Not who makes the best cars…but who has the “coolest” or most “useful” automotive website. Again, this isn’t who has the coolest blog or forum…but it’s what manufacturer? Comment with some reasons.
May 7th, 2008 at 2:24 pm
Overall website:
Aston Martin (#1)
Honda and Acura (a close second)
Best website Intro:
Lotus (intro video is awesome)
May 7th, 2008 at 2:34 pm
Aaron, why? Are you just saying that, based on the products or layout, etc?
May 7th, 2008 at 5:27 pm
Find me one that isn’t done in Flash and you’ll have your winner.
May 8th, 2008 at 3:11 pm
What’s wrong with a flash website? They’re a lot slicker. “Not able to look at it on my iphone” isn’t an excuse.
May 8th, 2008 at 5:02 pm
In terms of what’s provided on the website, i.e. company information, the background, racing history, etc. - the Aston Martin site is fairly in-depth and encompasses all that is Aston Martin. Plus it doesn’t show you msrp prices right on the homepage, etc.
I put Honda/Acura a close second only because it encompasses Honda as a whole, from cars, to bikes, to motors, etc.
May 8th, 2008 at 5:47 pm
skoda, for sure. The insufferable wait time: “Page loading…Please wait!” shows a dominance over the consumer really attractive to the masochistic market.
May 9th, 2008 at 12:20 am
@ Jamie
“Slick” means nothing when the content isn’t accessible by users with disabilities and search engines, not to mention plain unusable with normal browsing conventions. Flash is an animation software that was retrofitted to be used for websites after the fact.
It’s very hard to update or make changes to. The vast majority of developers dislike it, and avoid use at all costs aside from image rotators and the like.
It may have been cool to use in the late ’90s, but with the advent of well-written scripts and code, you can have all the functionality of Flash but with real code and data, not an embedded movie.
May 9th, 2008 at 1:06 pm
i don’t usually visit a lot of manufacturer websites. but when i do, i’m impressed with functionality over glitz. no music, no intros, no unnecessary videos that i have to encounter to get to the specs and interior/exterior galleries. i like a simple “build your car interface.” that part i’m most interested in on such websites. all the other data i can pull off edmunds.
May 9th, 2008 at 1:31 pm
The VW site has a real nice vehicle configurator and I don’t know if they still have it, but with the GIT you used to be able to build a car and then take it for a virtual test drive with some German doris named Helga along for the ride.
May 9th, 2008 at 10:01 pm
@Jimbo
That one probably isn’t around anymore. It was part of the “Unpimp my ride” campaign a few years back.
I’m trying to think of any sites that really stand out, but the majority of the ones I go to are all clones of each other. I like the BMW site since it takes all the standard features and showcases them in a much cleaner design.
In a similar vein, the Mini site comes to mind, but it’s really showing it’s age now. They haven’t had any redesign since the first time I viewed it. The reason I mention it is because of a feature they had when they first previewed the vert. It’s hard for me to describe in words to someone that hasn’t seen it, but they experimented with a radical interface design. It was a little ahead of it’s time in that it ran very sluggish on my machine that was fast in it’s time. I do appreciate when the designers make that effort to innovate.
Also, I was a fan of Scion’s deviants website. It was a fun little site for what it was, but really didn’t provide any info on the cars.
May 19th, 2008 at 8:41 am
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