BMW goes all Project Runway on you

June 12, 2008

Posted by Chris

From the forums, thanks Jesse!

With it’s latest concept, the company that makes the “Ultimate Driving Machine” has created what could be considered the Ultimate Project Runway task- make a fabric car!

The BMW Design Group has unleashed this “fierce” flexible fabric covered, movable wire frame concept, based on BMW’s GINA Design principle(Geometry and Functions In “N” Adaptions). GINA is said to promote innovative thinking by allowing maximum freedom of creativity.

Depending upon driver mood, he or she can do things like make the fenders larger, streamline and lower the sides, in addition to customizing the interior layout and seats. The hood also peels away from the center to reveal the BMW heart and the headlights and kidney-grill can reveal/hide at a whim.

I think the science and technology behind it all is wicked. But I can’t help but feel that the hood (especially when opened) makes the traditionally phallic sports car look awfully va-GINA-like…


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One Response to “BMW goes all Project Runway on you”

  1. Looks like a shark waving like Shamu. That’s kinda cute, but not so much when you are in a collision.

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