Culture|Garage
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Spotted this on adrants. The art direction and flow is pretty good. But seriously, can you get more pretentious than this? And further, how many young, 1 series owners or potential purchasers, even know who JackKerouac is? This makes me want to never own a BMW. Good thing this is running in Spain, so I don’t have to see this during my regularly scheduled programming.
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One Response to “BMW Spain, very pretentious”
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June 13th, 2008 at 9:56 am
poor jack kerouac
riding with his paperback
camus in the pocket of his army fatigues
am i the only one who was required to read kerouac in high school? his stuff is what college students read in public areas to impress others with their literary breadth.
i like this ad a lot. it’s fun and i love the quote. and i seriously dig the car.