Hyundai fires ad agency : culture|garage

Apparently the “think about it” campaign was too cerebral for dealers. As you know, dealers are a big fan of price breaks and big big super Saturday sales! So, this campaign may have been a bit over the top. As someone working in this field, I actually really dug the Hyundai work, my favorite being the above commercial, “Commitment.” Which is a bit ironic. Don’t like your agency? Get a new one.

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