Culture|Garage
the intersection of cars and culture
Tags: advertising
Explaining all wheel drive and how it works can sometimes be very confusing. Sure, most of us car people understand it, but how about the general car buying public? As all wheel drive systems become more and more advanced, it gets even more difficult. Audi and their agency BBH (of London) have done a beautiful job in “Grip” giving representation into how it works. It’s nice to see the agency that gave you the funky Axe commercials, can also give you work like this.
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